A couple of months ago, I sat down with the team at Web Scribble for an interview on association rebranding strategies, just prior to my transition from Director of Marketing at InBIA to my new role as Director, Innovation & Client Engagement at Informulate. They just recently released their top 5 most popular posts of 2017, and I’m happy to report that our collaborative piece was on the list! With over 70+ shares and hundreds of impressions, I’d say that’s a huge hit!
We talked about everything from the trending decline in membership-driven organizations, the risk of name-changing, the importance of user experience and brand personas, and the reality that when going through a major brand overhaul, you do run the risk of losing some customers in the short term in order to gain them in droves in the long term. I hope you enjoy the piece!