Hey there, welcome to Sohuis.
Nice of you to stop by!
Here’s a bit more information about me, some values I live and work by, as well as some of my favorite work samples.
Female Founder, Momboss, Coffee Enthusiast
Hey there! I'm a dog lover, coffee enthusiast, proud mama to a vibrant toddler named Aèden, Netflix junkie, advocate for women in leadership, promoter of diverse working environments, supporter of social responsibility, world citizen. I also love elephants.
Here's my fancy bio: Jessica is the founder of Sohuis and creator of the Sohuis framework, an open-source marketing framework that uniquely combines a variety of modern business design tools with tried-and-true marketing methods. She's also the creator of the Sohuis StartupBluprint, a online course designed exclusively for startup founders and entrepreneurs to help them build authentic and meaningful brand strategies.
Jessica is a senior marketing director with a particular focus on sustainable brand strategy, value proposition design, and digital communication strategies. She is also a vibrant culture driver and team amplifier with a robust understanding of customer engagement models, user-experience, Agile and Lean methodologies and Modern Business Design principles.
Jessica is uniquely gifted at helping teams formalize their brand identity and communicate their message in a way that transcends all audiences. She is a mentor for the Social Enterprise Alliance, senior brand advisor to Rebuild Globally, and a co-organizer for Startup Weekend. She is the proud recipient of the Women Who Mean Business Award, and has most recently been honored as a 40 Under 40 Award recipient.
I created an online course to help entrepreneurs and startup founders nail their value propositions, build authentic brands, understand their customers better, and communicate seamlessly across all platforms.
Sohuis Core Values
I believe in intimately understanding your customers. I also believe that customer-focused collaboration is crucial to delivering products and services that will continue to bring value. Furthermore, I define customer-focused collaboration as an organization-wide approach to finding unique and innovative ways to continuously improve your customer’s experience. And truthfully, if you don’t exist to uniquely service your customers, you shouldn’t exist at all.
culture eats strategy for breakfast
This powerful triad – strategy, capabilities, and culture – are the backbone to organizational growth and transformation, and all three should be intentionally designed to support one another. I thrive when working with dynamic teams and company cultures, and I believe that all brand assets and communication strategies should be seamlessly aligned to reflect the most authentic version of your brand culture.
our collective solutions must be sustainable
The work that we do together cannot exist in a vacuum, nor can it be dependent on one sole person or team of people to execute and maintain.
Our strategies are designed in collaboration with your team so that they are sustainable and can be easily replicated and scaled as your company grows and prospers.
focused on impact
Your success is my success – it’s cheesy – and it’s true. I have a major soft spot in my heart for nonprofits, social enterprises, and socially responsible organizations, and typically due to limited resources, marketing and communications is oftentimes neglected because of unclear ROI. Coincidentally, I am acutely focused on bringing measurable impact to the teams I work with and the organizations I represent.
Validate, rinse, repeat
Lean Methodology is a key ingredient to Sohuis and is the backbone to the entire framework. The teams I work with are constantly engaged in validated learning as we continue to build, measure, and learn from the results of our work together. Short, iterative, and continuous feedback is crucial to continuing to move the needle forward.
SO MUCH. After years of experience working with some pretty awesome brands, I’ve learned that good design matters. I’ve also learned how to tell the difference between “nice” design and “impactful” design, and know that user-experience is a crucial piece in how users engage and interact with your content across all platforms.