7 Inspiring Women Entrepreneurs Share Their Secrets to Success

Jessica Korthuis Female Entrepreneurship

I came across this article from Fundera a few months ago and thought the Sohuis community would really love it. I’ve gone ahead and posted it here for you! The original post can be found here. Women entrepreneurs are making waves in business like never before. Women now own 36% of businesses. Advances in technology make it easier for busy …

How to Know When It’s Time to Pivot Your Business Model

Jessica Korthuis Startup Tips

Okay, so I absolutely love Yellow.Co. Their founder, Joanna Waterfall, is a total gem and we’ve been Instagram buddies for a bit, as she’s expecting her first baby this month and I’m always obsessed with her bump updates. Yellow.Co is an amazing community of women who are dedicated to supporting each other and all initiatives dedicated to sustainability and “doing …

My Chat with The Everyday Series: A Movement of Female Change Makers

Jessica Korthuis Sohuis Life, Sohuis Projects

I recently had a fun chat with Stina Welty, Founder of The Everyday Series. Stina and 11 of her other founding members created The Everyday Series as a movement of women seeking change through collaborations and partnerships as entrepreneurs to make the world a better place. They seek to empower women entrepreneurs who are building a healthier, safer, and equitable …

How I Became an Entrepreneur: A Behind-the-Scenes Story

Jessica Korthuis Sohuis Life

Part One: It’s 2011 (which now feels like an eternity ago…), I’ve just gotten my new black blazer dry cleaned, I’m prepping for an in-store fashion event that’s about to take place at the corporate retailer I was working for. It’s crazy. There are models everywhere, the DJ is late, the caterer dropped like 25 cupcakes, everyone is buzzing around …

My Conversation with Lean Startup Co.: Applying Lean Startup to Marketing and Brand Strategy

Jessica Korthuis Marketing & Communications, Sohuis Projects

How to Apply Lean Startup Principles to Marketing & Brand Strategy If anybody knows me, they know that I run my marketing teams and brand strategies like a lean, mean, marketing machine! I have been a HUGE fan of the Lean Startup for many years, as I love applying various lean principles to large, enterprise-level clients all the way down …

The New Sohuis Brand Reveal

Jessica Korthuis Marketing & Communications, Sohuis Projects

THE DAY HAS FINALLY ARRIVED! Today marks the official launch of the Sohuis rebrand – and if you couldn’t tell – I’m absolutely freaking out about it. When I launched Sohuis 2 years ago, I purchased the domain name, had my husband whip up a logo and some basic brand colors, installed a Word Press template, then I launched a …

Speaking Your Brand Podcast with Carol Cox

Jessica Korthuis Sohuis Projects

Turning Your Framework into a Course Okay – I feel like I blinked and it was almost Thanksgiving. WHAT IS HAPPENING? December is right around the corner, which means Christmas is almost here, which means this year is almost over. I can’t believe it. My 2019 is looking pretty awesome, and I’m so excited to start sharing my plans with …