How I Became an Entrepreneur: A Behind-the-Scenes Story

Jessica Korthuis Sohuis Projects

Part One: It’s 2011 (which now feels like an eternity ago…), I’ve just gotten my new black blazer dry cleaned, I’m prepping for an in-store fashion event that’s about to take place at the corporate retailer I was working for. It’s crazy. There are models everywhere, the DJ is late, the caterer dropped like 25 cupcakes, everyone is buzzing around …

My Conversation with Lean Startup Co.: Applying Lean Startup to Marketing and Brand Strategy

Jessica Korthuis Marketing & Communications, Sohuis Projects

How to Apply Lean Startup Principles to Marketing & Brand Strategy If anybody knows me, they know that I run my marketing teams and brand strategies like a lean, mean, marketing machine! I have been a HUGE fan of the Lean Startup for many years, as I love applying various lean principles to large, enterprise-level clients all the way down …

The New Sohuis Brand Reveal

Jessica Korthuis Marketing & Communications, Sohuis Projects

THE DAY HAS FINALLY ARRIVED! Today marks the official launch of the Sohuis rebrand – and if you couldn’t tell – I’m absolutely freaking out about it. When I launched Sohuis 2 years ago, I purchased the domain name, had my husband whip up a logo and some basic brand colors, installed a Word Press template, then I launched a …

Speaking Your Brand Podcast with Carol Cox

Jessica Korthuis Sohuis Projects

Turning Your Framework into a Course Okay – I feel like I blinked and it was almost Thanksgiving. WHAT IS HAPPENING? December is right around the corner, which means Christmas is almost here, which means this year is almost over. I can’t believe it. My 2019 is looking pretty awesome, and I’m so excited to start sharing my plans with …

Using Your Business As A Force For Good: A Partnership with Rebuild Globally

Jessica Korthuis Sohuis Projects

I’d like to take a moment and talk about something near and dear to my heart – social enterprise. I’ve been working with Rebuild Globally on their brand and communication strategy for a few months now. Rebuild is an incredible nonprofit organization based in Haiti that provides education and job training programs to fight against the extreme poverty in Haiti, …

Come see me in Chicago this September!

Jessica Korthuis Marketing & Communications, Sohuis Projects

Man, I am so excited to announce the launch of a partnership that’s been long in the making with The Hatchery Chicago, a non-profit food and beverage business incubator located near Chicago’s East Garfield Park. I met Natalie Shmulik, CEO of The Hatchery last year at an event at Rutgers University and we just seemed to hit it off. Natalie is absolutely …

A Theory: Why Female Founders Produce More with Less

Jessica Korthuis Marketing & Communications

I just recently came across an article from The Case Foundation’s “Breaking Good” newsletter, I literally have tons of these on backlog that I’ve been dying to get through and this was one of the first I wanted to share. The original study that lead to this article was produced by the Boston Consulting Group (BCG) and MassChallenge. The research …

The Launch of the Sohuis Framework

Jessica Korthuis Marketing & Communications, Sohuis Projects

Friends, I confess, it’s been some time since I have posted – but it’s with good reason! I’ve been working on something really exciting for the better part of a year, and I’m elated to finally share it with you. But first – here’s a quick origin story and some context to get you up to speed. Some background, reflection …