5 Simple Steps for Writing a Blog Post That Isn’t a Letdown for Your Readers

Krista Walsh Female Entrepreneurship, Marketing & Communications, Startup Tips

You know the feeling. You’ve clicked on a Google search result and read the article. And… it wasn’t what you were looking for at all. It was a serious letdown.  Best case scenario, you click off that website and go look for something that’s more helpful. Worst case scenario, you lower your respect for the company or person who wrote …

The Top 5 Myths (& Real Truths) About Working for Yourself

Krista Walsh Female Entrepreneurship, Productivity, Startup Tips

Calling all entrepreneurs, solopreneurs, freelancers, side-hustlers, gig-economy-participants, or otherwise “untraditionally employed” folk: This article is for you.  27 million Americans are entrepreneurs. 53 million Americans are freelancers.  And 44 million Americans have a side hustle.  But even with our numbers skyrocketing, you can’t go a week without a friend, family member, or that person in your Lyft share telling you …

Leveraging Your Product Photography for More Sales & Fewer Returns

Krista Walsh Design, Marketing & Communications, Startup Tips

An interview with a fashion and lifestyle product photographer If you have a product-based business—especially if your business is e-commerce—you know how much your product photography can affect how your brand is perceived. You’ve probably heard all the stats before: Two out of three shoppers make online purchasing decisions based on how the products look. About one in five returns …

3 Messaging Mistakes that Could be Hurting Your Marketing Strategy

Krista Walsh Female Entrepreneurship, Marketing & Communications, Startup Tips

“Why are people exploring my website but not buying anything?” “My Facebook ads aren’t working. Nobody’s clicking.” “My email newsletters never get opened.” Most of my clients initially seek out a copywriter because something in their brand messaging just isn’t working. People are reading their website (or blog posts, newsletter, ads, etc.), but then nothing happens. That’s insanely frustrating. You’ve …

How to Network When You’re Not Loud or Outgoing

Krista Walsh Female Entrepreneurship, Startup Tips

I’m a quiet, reserved person. My speaking voice is low-volume, and it’s a challenge for me to be loud. Letting my guard down isn’t something that comes naturally to me. Neither is small talk. And I’m easily overwhelmed by crowds. If you’re anything like this, you’ve probably had a similar, not-so-great experience with networking. Most typical networking events feel like …