Leveraging Your Product Photography for More Sales & Fewer Returns

Krista Walsh Design, Marketing & Communications, Startup Tips

An interview with a fashion and lifestyle product photographer If you have a product-based business—especially if your business is e-commerce—you know how much your product photography can affect how your brand is perceived. You’ve probably heard all the stats before: Two out of three shoppers make online purchasing decisions based on how the products look. About one in five returns …

Design in 2018: The Year of Inclusivity, Human-Centricity & Intelligent Design

Jessica Korthuis Design, Marketing & Communications

In preparation for a slew of unique communication strategy development initiatives, I just recently shared this most recent post on “Marketing Trends: Paid Digital Benchmarks for 2018,”  immediately after watching Google’s infamous “Year In Search” – which always inevitably manages to astound me every single year. Google’s “Year in Search” video series is easily the most powerful expression of humanity and …

7 Skills Every Digital Marketer Will Need To Master Beyond 2017

Jessica Korthuis Design, Marketing & Communications

This post was originally published here. As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to …