CGI Influencers & Why Everyone Should Be Paying Attention

Katerina Vazquez Marketing & Communications

Have you heard about Lil Miquela yet? If you haven’t, brace yourself, because CGI Influencers are taking over. For those of you who do not know what CGI means (I didn’t), CGI stands for Computer Generated Imaging. Big fashion companies like Vogue and Balmain are betting that these kinds of CGI Influencers/ Models are going to be the next big …

My Conversation with Lean Startup Co.: Applying Lean Startup to Marketing and Brand Strategy

Jessica Korthuis Marketing & Communications, Sohuis Projects

How to Apply Lean Startup Principles to Marketing & Brand Strategy If anybody knows me, they know that I run my marketing teams and brand strategies like a lean, mean, marketing machine! I have been a HUGE fan of the Lean Startup for many years, as I love applying various lean principles to large, enterprise-level clients all the way down …

The New Sohuis Brand Reveal

Jessica Korthuis Marketing & Communications, Sohuis Projects

THE DAY HAS FINALLY ARRIVED! Today marks the official launch of the Sohuis rebrand – and if you couldn’t tell – I’m absolutely freaking out about it. When I launched Sohuis 2 years ago, I purchased the domain name, had my husband whip up a logo and some basic brand colors, installed a Word Press template, then I launched a …

Come see me in Chicago this September!

Jessica Korthuis Marketing & Communications, Sohuis Projects

Man, I am so excited to announce the launch of a partnership that’s been long in the making with The Hatchery Chicago, a non-profit food and beverage business incubator located near Chicago’s East Garfield Park. I met Natalie Shmulik, CEO of The Hatchery last year at an event at Rutgers University and we just seemed to hit it off. Natalie is absolutely …

A Theory: Why Female Founders Produce More with Less

Jessica Korthuis Marketing & Communications

I just recently came across an article from The Case Foundation’s “Breaking Good” newsletter, I literally have tons of these on backlog that I’ve been dying to get through and this was one of the first I wanted to share. The original study that lead to this article was produced by the Boston Consulting Group (BCG) and MassChallenge. The research …

The Launch of the Sohuis Framework

Jessica Korthuis Marketing & Communications, Sohuis Projects

Friends, I confess, it’s been some time since I have posted – but it’s with good reason! I’ve been working on something really exciting for the better part of a year, and I’m elated to finally share it with you. But first – here’s a quick origin story and some context to get you up to speed. Some background, reflection …

My latest interview on the Wagner Live Show: Episode 11

Jessica Korthuis Marketing & Communications, Sohuis Projects

Hey friends! I wanted to share with you my latest interview with my dear friend and former colleague, Wágner Dos Santos, Founder of Wagner Agency, a social activation marketing agency, and creator of the Wagner Live podcast. In this podcast, we’re just two friends candidly chatting about entrepreneurship, women in business, mom life, leadership, growth, and goals for 2018. On …