My Conversation with Lean Startup Co.: Applying Lean Startup to Marketing and Brand Strategy

Jessica Korthuis Marketing & Communications, Sohuis Projects

How to Apply Lean Startup Principles to Marketing & Brand Strategy If anybody knows me, they know that I run my marketing teams and brand strategies like a lean, mean, marketing machine! I have been a HUGE fan of the Lean Startup for many years, as I love applying various lean principles to large, enterprise-level clients all the way down …

Come see me in Chicago this September!

Jessica Korthuis Marketing & Communications, Sohuis Projects

Man, I am so excited to announce the launch of a partnership that’s been long in the making with The Hatchery Chicago, a non-profit food and beverage business incubator located near Chicago’s East Garfield Park. I met Natalie Shmulik, CEO of The Hatchery last year at an event at Rutgers University and we just seemed to hit it off. Natalie is absolutely …

A Theory: Why Female Founders Produce More with Less

Jessica Korthuis Marketing & Communications

I just recently came across an article from The Case Foundation’s “Breaking Good” newsletter, I literally have tons of these on backlog that I’ve been dying to get through and this was one of the first I wanted to share. The original study that lead to this article was produced by the Boston Consulting Group (BCG) and MassChallenge. The research …

The Launch of the Sohuis Framework

Jessica Korthuis Marketing & Communications, Sohuis Projects

Friends, I confess, it’s been some time since I have posted – but it’s with good reason! I’ve been working on something really exciting for the better part of a year, and I’m elated to finally share it with you. But first – here’s a quick origin story and some context to get you up to speed. Some background, reflection …

My latest interview on the Wagner Live Show: Episode 11

Jessica Korthuis Marketing & Communications, Sohuis Projects

Hey friends! I wanted to share with you my latest interview with my dear friend and former colleague, Wágner Dos Santos, Founder of Wagner Agency, a social activation marketing agency, and creator of the Wagner Live podcast. In this podcast, we’re just two friends candidly chatting about entrepreneurship, women in business, mom life, leadership, growth, and goals for 2018. On …

Design in 2018: The Year of Inclusivity, Human-Centricity & Intelligent Design

Jessica Korthuis Design, Marketing & Communications

In preparation for a slew of unique communication strategy development initiatives, I just recently shared this most recent post on “Marketing Trends: Paid Digital Benchmarks for 2018,”  immediately after watching Google’s infamous “Year In Search” – which always inevitably manages to astound me every single year. Google’s “Year in Search” video series is easily the most powerful expression of humanity and …

Marketing Trends: Paid Digital Benchmarks for 2018

Jessica Korthuis Marketing & Communications

If you’re one of the many racking your brain about how much you should really be spending on paid digital marketing strategies in 2018, have no fear! I came across this awesome article that breaks down crystal clear marketing trends for B2B companies that provides a framework to help B2B businesses determine what their optimal spend on digital should be. …

Everything you need to know about Agile marketing

Jessica Korthuis Marketing & Communications

In every single communications plan I create, there is always a section dedicated to Agile methodologies. Agile is a critical piece of Sohuis, and I first learned about the concept while reading Eric Reis’s book, The Lean Startup. Like The Business Model Canvas and Lean Startup, Agile has a seat at the cool kid’s club. In this post, I’m going …