I Haven’t Had an Instagram Since 2015 — Why I’m Jumping Back In Now

Krista Walsh Female Entrepreneurship, Marketing & Communications, Self Care

My sister recently added a golden retriever puppy to her small family. Soft wavy blonde puppy hair, giant velvety ears, big ole’ paws. Naturally, few weeks ago, I urged her to send me frequent pictures of little Remi as she grows into adulthood.  My sister replied by telling me to check her Instagram Stories, which feature daily puppy antics. When …

How to Write an About Page for Yourself (That’s Not Cringe-Worthy)

Krista Walsh Female Entrepreneurship, Marketing & Communications, Startup Tips, Uncategorized

Writing your own about page is trying to show someone you’ve just met… how amazing you are (while not sounding full of yourself) what your business does (as succinctly as possible without being reductive) why they should trust you (enough to give you money) that even though you’re talking about yourself right now, you really do care about them and, …

Beat The Algorithm: 5 Ways To Understand What’s The Deal With Instagram

Samantha Villavicencio Marketing & Communications, Startup Tips, Uncategorized

Instagram’s algorithm sucks. We all know that.  A few years ago, the company (Facebook) introduced this change by promising we would see the accounts that we loved first. But, as you can all see now, this was all a lie. Long story short, this was just a way for them to make us work for those likes and those comments. …

5 Simple Steps for Writing a Blog Post That Isn’t a Letdown for Your Readers

Krista Walsh Female Entrepreneurship, Marketing & Communications, Startup Tips

You know the feeling. You’ve clicked on a Google search result and read the article. And… it wasn’t what you were looking for at all. It was a serious letdown.  Best case scenario, you click off that website and go look for something that’s more helpful. Worst case scenario, you lower your respect for the company or person who wrote …

Leveraging Your Product Photography for More Sales & Fewer Returns

Krista Walsh Design, Marketing & Communications, Startup Tips

An interview with a fashion and lifestyle product photographer If you have a product-based business—especially if your business is e-commerce—you know how much your product photography can affect how your brand is perceived. You’ve probably heard all the stats before: Two out of three shoppers make online purchasing decisions based on how the products look. About one in five returns …

3 Messaging Mistakes that Could be Hurting Your Marketing Strategy

Krista Walsh Female Entrepreneurship, Marketing & Communications, Startup Tips

“Why are people exploring my website but not buying anything?” “My Facebook ads aren’t working. Nobody’s clicking.” “My email newsletters never get opened.” Most of my clients initially seek out a copywriter because something in their brand messaging just isn’t working. People are reading their website (or blog posts, newsletter, ads, etc.), but then nothing happens. That’s insanely frustrating. You’ve …

CGI Influencers & Why Everyone Should Be Paying Attention

Katerina Vazquez Marketing & Communications

Have you heard about Lil Miquela yet? If you haven’t, brace yourself, because CGI Influencers are taking over. For those of you who do not know what CGI means (I didn’t), CGI stands for Computer Generated Imaging. Big fashion companies like Vogue and Balmain are betting that these kinds of CGI Influencers/ Models are going to be the next big …

My Conversation with Lean Startup Co.: Applying Lean Startup to Marketing and Brand Strategy

Jessica Korthuis Marketing & Communications, Sohuis Projects

How to Apply Lean Startup Principles to Marketing & Brand Strategy If anybody knows me, they know that I run my marketing teams and brand strategies like a lean, mean, marketing machine! I have been a HUGE fan of the Lean Startup for many years, as I love applying various lean principles to large, enterprise-level clients all the way down …