Beat The Algorithm: 5 Ways To Understand What’s The Deal With Instagram

Samantha Villavicencio Marketing & Communications, Startup Tips, Uncategorized

Instagram’s algorithm sucks. We all know that.  A few years ago, the company (Facebook) introduced this change by promising we would see the accounts that we loved first. But, as you can all see now, this was all a lie. Long story short, this was just a way for them to make us work for those likes and those comments. …

5 Simple Steps for Writing a Blog Post That Isn’t a Letdown for Your Readers

Krista Walsh Female Entrepreneurship, Marketing & Communications, Startup Tips

You know the feeling. You’ve clicked on a Google search result and read the article. And… it wasn’t what you were looking for at all. It was a serious letdown.  Best case scenario, you click off that website and go look for something that’s more helpful. Worst case scenario, you lower your respect for the company or person who wrote …

Leveraging Your Product Photography for More Sales & Fewer Returns

Krista Walsh Design, Marketing & Communications, Startup Tips

An interview with a fashion and lifestyle product photographer If you have a product-based business—especially if your business is e-commerce—you know how much your product photography can affect how your brand is perceived. You’ve probably heard all the stats before: Two out of three shoppers make online purchasing decisions based on how the products look. About one in five returns …

3 Messaging Mistakes that Could be Hurting Your Marketing Strategy

Krista Walsh Female Entrepreneurship, Marketing & Communications, Startup Tips

“Why are people exploring my website but not buying anything?” “My Facebook ads aren’t working. Nobody’s clicking.” “My email newsletters never get opened.” Most of my clients initially seek out a copywriter because something in their brand messaging just isn’t working. People are reading their website (or blog posts, newsletter, ads, etc.), but then nothing happens. That’s insanely frustrating. You’ve …

CGI Influencers & Why Everyone Should Be Paying Attention

Katerina Vazquez Marketing & Communications

Have you heard about Lil Miquela yet? If you haven’t, brace yourself, because CGI Influencers are taking over. For those of you who do not know what CGI means (I didn’t), CGI stands for Computer Generated Imaging. Big fashion companies like Vogue and Balmain are betting that these kinds of CGI Influencers/ Models are going to be the next big …

My Conversation with Lean Startup Co.: Applying Lean Startup to Marketing and Brand Strategy

Jessica Korthuis Marketing & Communications, Sohuis Projects

How to Apply Lean Startup Principles to Marketing & Brand Strategy If anybody knows me, they know that I run my marketing teams and brand strategies like a lean, mean, marketing machine! I have been a HUGE fan of the Lean Startup for many years, as I love applying various lean principles to large, enterprise-level clients all the way down …

The New Sohuis Brand Reveal

Jessica Korthuis Marketing & Communications, Sohuis Projects

THE DAY HAS FINALLY ARRIVED! Today marks the official launch of the Sohuis rebrand – and if you couldn’t tell – I’m absolutely freaking out about it. When I launched Sohuis 2 years ago, I purchased the domain name, had my husband whip up a logo and some basic brand colors, installed a Word Press template, then I launched a …