My Chat with The Everyday Series: A Movement of Female Change Makers

Jessica Korthuis Sohuis Life, Sohuis Projects

I recently had a fun chat with Stina Welty, Founder of The Everyday Series. Stina and 11 of her other founding members created The Everyday Series as a movement of women seeking change through collaborations and partnerships as entrepreneurs to make the world a better place. They seek to empower women entrepreneurs who are building a healthier, safer, and equitable …

How I Became an Entrepreneur: A Behind-the-Scenes Story

Jessica Korthuis Female Entrepreneurship, Mom Boss Life, Sohuis Life

Part One: It’s 2011 (which now feels like an eternity ago…), I’ve just gotten my new black blazer dry cleaned, I’m prepping for an in-store fashion event that’s about to take place at the corporate retailer I was working for. It’s crazy. There are models everywhere, the DJ is late, the caterer dropped like 25 cupcakes, everyone is buzzing around …

The Age of Authenticity: Why Brands Need To Get Real

Jessica Korthuis Marketing & Communications, Sohuis Life, Sohuis Projects

I read this original post on Fontify’s blog and have used it as inspiration over and over again, and now I’m copying it here to share with you! The consumer landscape is undergoing a seismic shift and, for brands, things are about to get real. Very real. An international survey by Cohn & Wolfe found that 87% of global consumers felt that …

The Brand Iconography of Sohuis: And the Five Traits of Elephant Leadership

Jessica Korthuis Female Entrepreneurship, Sohuis Life, Sohuis Projects, Startup Tips

Elephants are my spirit animal. There’s absolutely no doubt about it. You’ll read in another post, “The Age of Authenticity, Why Brands Need to Get Real,” why it’s absolutely essential for brands to maintain their true authenticity at all times. In an era where consumer trust has plummeted across industries due to in-your-face advertising and constant digital input, honesty and …