My Conversation with Lean Startup Co.: Applying Lean Startup to Marketing and Brand Strategy

Jessica Korthuis Marketing & Communications, Sohuis Projects

How to Apply Lean Startup Principles to Marketing & Brand Strategy If anybody knows me, they know that I run my marketing teams and brand strategies like a lean, mean, marketing machine! I have been a HUGE fan of the Lean Startup for many years, as I love applying various lean principles to large, enterprise-level clients all the way down …

Speaking Your Brand Podcast with Carol Cox

Jessica Korthuis Sohuis Projects

Turning Your Framework into a Course Okay – I feel like I blinked and it was almost Thanksgiving. WHAT IS HAPPENING? December is right around the corner, which means Christmas is almost here, which means this year is almost over. I can’t believe it. My 2019 is looking pretty awesome, and I’m so excited to start sharing my plans with …

Using Your Business As A Force For Good: A Partnership with Rebuild Globally

Jessica Korthuis Sohuis Projects

I’d like to take a moment and talk about something near and dear to my heart – social enterprise. I’ve been working with Rebuild Globally on their brand and communication strategy for a few months now. Rebuild is an incredible nonprofit organization based in Haiti that provides education and job training programs to fight against the extreme poverty in Haiti, …

Come see me in Chicago this September!

Jessica Korthuis Marketing & Communications, Sohuis Projects

Man, I am so excited to announce the launch of a partnership that’s been long in the making with The Hatchery Chicago, a non-profit food and beverage business incubator located near Chicago’s East Garfield Park. I met Natalie Shmulik, CEO of The Hatchery last year at an event at Rutgers University and we just seemed to hit it off. Natalie is absolutely …

The Launch of the Sohuis Framework

Jessica Korthuis Marketing & Communications, Sohuis Projects

Friends, I confess, it’s been some time since I have posted – but it’s with good reason! I’ve been working on something really exciting for the better part of a year, and I’m elated to finally share it with you. But first – here’s a quick origin story and some context to get you up to speed. Some background, reflection …

New Year, New Brand: 5 Association Rebranding Strategies – Web Scribble Feature

Jessica Korthuis Sohuis Projects

A couple of months ago, I sat down with the team at Web Scribble for an interview on association rebranding strategies, just prior to my transition from Director of Marketing at InBIA to my new role as Director, Innovation & Client Engagement at Informulate. They just recently released their top 5 most popular posts of 2017, and I’m happy to report that …

My latest interview on the Wagner Live Show: Episode 11

Jessica Korthuis Marketing & Communications, Sohuis Projects

Hey friends! I wanted to share with you my latest interview with my dear friend and former colleague, Wágner Dos Santos, Founder of Wagner Agency, a social activation marketing agency, and creator of the Wagner Live podcast. In this podcast, we’re just two friends candidly chatting about entrepreneurship, women in business, mom life, leadership, growth, and goals for 2018. On …

The Brand Iconography of Sohuis: And the Five Traits of Elephant Leadership

Jessica Korthuis Sohuis Projects

Elephants are my spirit animal. There’s absolutely no doubt about it. You’ll read in another post, “The Age of Authenticity, Why Brands Need to Get Real,” why it’s absolutely essential for brands to maintain their true authenticity at all times. In an era where consumer trust has plummeted across industries due to in-your-face advertising and constant digital input, honesty and …