The Sohuis framework is an open-source communications framework that helps you nail your value propositions, establish brand authority, understand your customers better, and communicate seamlessly across all platforms.
The framework is a collaborative process I created to help navigate teams through the complexities of brand building by empowering them with the latest modern business design tools, my favorite innovation methodologies, and some of the best tried-and-true marketing methods.
“The amount of marketing information that’s out there is endless. While it’s great that so much content exists on this subject, the resources are overwhelming. How do you know where to start? How do you actually build a brand that will last, and how do you know that you’re doing it right? Which platforms should you be on, and how do you reach your ideal customers?”
I hear this all. of. the. time.
I started working in communications about 10 years ago, and within that time I've partnered with some incredible brands like Red Bull, TedxWomen, Girls Who Code, Rebuild Globally, Florida Institute of Technology, Stanford University, and many others.
I learned a lot, failed a ton, and succeeded in ways I never thought possible. And now, I've taken a collection of my favorite modern business design tools and merged them with tride-and-true marketing methods to create a guided marketing framework that anyone can easily follow.
Framework Principles + Results
Today’s consumer demands transparency and authenticity from the brands they choose to engage with. The Sohuis framework helps companies create their intangibles – the secret sauce that makes their brand messaging purposeful, authentic, and powerful.
The framework leverages a unique mix of modern business design principles and includes a systematized process of building comprehensive communication strategies that are meant to be sustainable and applied to companies at-scale.
The results are powerful brand and digital strategies that increase team alignment, encourage stakeholder buy-in and enhance operational efficiencies. The end result is a powerful brand that dominates with market share profitability.
A peak into the framework: How to build brand authority while navigating a complex and ever-evolving digital landscape:
As the realm of digital marketing evolves, it is becoming increasingly difficult for brands to communicate their value across all platforms.
Similarly, as technologies evolve, it’s even more difficult for brands to maintain the market share they already possess while continuing to support the needs of their customers throughout all stages of their life cycle.
As a result, companies are now required to have a deeper understanding of how their customers engage with their brand, and it’s critical to understand how their product/service brings real value. If these same companies aren’t able to navigate the complexity of the ever-changing digital landscape, over time, the result is brand inconsistency across platforms, a dilution of purposeful narrative, a misrepresentation of your customers, leading to slow and/or declining growth.
Brand building is not an art – it’s a science.
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“The Sohuis framework helps you optimize and efficiently market across channels while staying on-brand using proven marketing methods. It’s a guided framework based on proven industry standards, and is a major differentiator in separating a Sohuis-optimized marketing team to the rest of the hustlers out there that are piece-mealing it together.”
More Goodies: Methodologies, Tools & Best Practices
Below are some of the tools and practices that are embedded throughout various stages of the framework. These disciplines, while typically are applied separately, have been woven together to create a seamless, guided experience for organizations looking to build authentic brand strategies and engage in continuous value delivery for their customers.
Lean Startup Methodology
A scientific approach to organizational development that’s based on validated learning principles, eliminating waste and maximizing resources, Lean Startup has become the leading authority on how new products are built and launched.
Modern Business Design
This refers to a collection of new tools and skills used for organizational strategy and innovation. While always evolving, some of my favorite tools are: Value Proposition Design, customer journey mapping, brand/customer personas, and others.
A repeatable, human-centric approach for creating emotionally resonate interactions with your customers, Experience Design is a collaborative discipline that combines elements of storytelling and customer empathy to design incredible customer experiences.
This process leverages a ton of modern business design tools with lean and agile principles to help prioritize strategic ideas. It offers a systematic execution of continuous design and delivery that helps to make sure teams are focusing on the right things at the right time.