November 14 2018

Speaking Your Brand Podcast with Carol Cox

Turning Your Framework into a Course

Okay – I feel like I blinked and it was almost Thanksgiving. WHAT IS HAPPENING? December is right around the corner, which means Christmas is almost here, which means this year is almost over. I can’t believe it.

My 2019 is looking pretty awesome, and I’m so excited to start sharing my plans with you. First and foremost, I have had my head buried in building the Sohuis StartupBlueprint Beta program, and I am happy to announce that we are currently in beta with 75+ participants! I’ll write a detailed post about that soon, so stay tuned.

This post is going to take us a step back for a minute.

I was recently on Carol Cox’s podcast Speaking Your Brand, an incredible podcast where Carol, the founder of Speaking Your Brand, interviews purpose-driven women on how they are shaping their brands, growing their companies and becoming recognized influencers in their field. She touches on topics like: creating compelling content, pitching at conferences and organizations, and persuasively communicating your message to your audience – and if I haven’t been clear enough – Carol is the bomb diggity and if you’re looking for guidance on how to speak your brand into existence, she is your girl.

So I sat down with Carol and we had a fun chat about why I created the Sohuis Framework (which I explain here), and how that has since expanded into an online course. We talked a lot about how frameworks are unique selling points for your business because it takes the guess work out of the selling, and the buying, process – which for me, could not be more true. In my case, I have a marketing & branding framework, but anyone could essentially create their own framework to guide their clients through. A framework allows you to add structure to what you do, and it allows your clients to see that there is logic in the process, and it helps them to easily follow along in that process.

Additionally, we talked about how and why I marketed the beta program and for the online course and got 75+ to sign up before I even made the content. Then we talked about the scalability factor of an online program vs. traditional consulting work. We had a few laughs, I was probably inappropriate as usual, and we gave you some practical advice you can apply to your business at any time!

Carol provided us with a handy-dandy summary: “In today’s episode, my guest Jessica Korthuis and I talk about how she developed a framework to use with her one-on-one clients and then saw how it could be turned into an online course so more people could benefit from it – and she can add another revenue stream to her business.

In this episode, we get into the details of how Jessica is using her framework, how she’s set up her online course, the beta program she’s running, how she initially tested the idea to see if there was enough interest, and more. Really practical ideas you can use!”

Here are the highlights:

Why Jessica wanted to develop a framework and how she went about doing it
What happened that Jessica decided to turn her framework into an online course
How she has set up the course
Why she started with a beta program
How she initially tested interest in the course
Which social media platform she has found to be most effective for marketing the course
Tools and platforms Jessica uses