Ready, set, blast off!
Start to think beyond selling your one tangible product and consider how you can sell your product, your knowledge, your lessons learned, and any other possible companion products based on your original business focus.
As a business owner, finding consumers that are interested in your work is always a challenge. However, assessing your skills and ways to express or market them, even when it may seem redundant is important. It allows you to spread your products and knowledge to a wider playing field and overtime can keep you relevant in your market even when you decide to take a bit of a break.
Write and Publish that Companion Book or Pamphlet
When writing or publishing materials with your business name on it, do not skimp on quality. Also, consider not placing your face on the cover unless you have a large platform that sells products just with your likeness on it. This works for Oprah, but not most people. Consider getting a writing coach, hiring out the building of the pamphlet and writing of it to a professional, always get it edited by a professional editor. Make sure the graphics and artwork looks professional and is in line with other like published works. Distribution is important and spreading it beyond your personal website and presence also allows it to have a greater reach. Lastly, build it into your marketing.
Video and Audio Expansion of Your Knowledge
Building a video platform and audio podcast can be time consuming but can pay off in major dividends and clients. Even if your business is selling jewelry, you can create videos that teach how to do what your do, train your team, share your jewelry and much more. Being versatile in your message boost all aspects of your business.
Once you have created several books, podcasts and videos, re-purpose them as audio books. This opens your products to a different market and potentially new customers to all of your offerings. Creating an audio book is easier than your think, but it does require some level of financial investment beforehand.
Creating Your Content Road Map
The above are just a few examples of how to repurpose your product, knowledge and any companion product to build a stronger infrastructure that will support residual passive income to your business. Think bigger, and wider when you approach maturing your business to sell more than your original product. Include, selling use to your mailing list, building and marketing companion products on your site and on your video podcast, then create courses on how to build a business like yours. All these possible streams of income from one original product creates a strong content road map that is constantly feeding your business. By promoting or selling one companion aspect to your business, you are selling them all indirectly.
Take a longer look and build, brand off opportunities for your business
Content courtesy of LM Preston, author of Building Your Empowered Steps and Homeschooling While Working To Shape Amazing Learners, www.empoweredsteps.com
Check out LM’s Blog: http://homeschoolandwork.blogspot.com/
CONTRIBUTING AUTHOR, LM PRESTON
LM Preston, is an author, business owner, wife and mother who has written both fiction and non-fiction books that have reached best-seller status. Her passion for writing and helping others to see their potential through her stories and encouragement has been her life’s greatest adventures. She also is a personal coach who supports clients in writing, publishing, goal realization, career imagination, parenting, homeschooling while working and much more.