The month of March celebrates women: in their glory and in their strife. It is time to promote equality among the sexes as well as acknowledge how much women have overcome, as well as how far women have to go to be treated equally and respectfully.
It is also a time to remember the contributions that women have made in history today and to encourage and uplift the future women leaders.
For Women’s History Month, companies and organizations have taken advantage of being storytellers to reach the demographic with this lesson in mind. Take a page from some of these organizations content creations for your own business to highlight your business and to aid in the women’s movement:
Adobe Creative Cloud
“You’re required to post.” The company that celebrates creativity decided to take a unique approach with its branding model about the “imaginary reality” of social media influencers. Adobe filmed an 11-minute clip titled, “In the Time it Takes to Get There” where a 19th-century influencer realizes that “stars burn out” as they create a life centered around getting dressed up daily to post selfies and to uphold a certain decorum for likes and for companies. The film suggests that women should celebrate their uniqueness for themselves, not for society.
“I insulted a girl, but not my sister.”
Procter & Gamble decided to switch the narrative and show how society’s insult really looks like. In the three-minute clip, producers asked several young teens (male & female) to act out several “girls like” moves i.e. run like a girl, in which everyone acted flimsy and cared about their looks rather than the action. However, when the producers asked young girls to do the same action, they immolated strength.
When asking the young teen boys if they felt they were insulting their sister when acting this way, they replied, “No, never! I insulted a GIRL but not my sister.” This production showed how words like these can affect a girl’s confidence, and how the company wants to change the narrative into positivity.
#TheRaceIsOn: “The first female..”
Western Union: In this powerful video, the Western Union Federation showed how education is important to young women achieving their goals. It showed young girls running in various streets and communities around the globe, with the idea of these girls running to their goals. With the release of the video, Western Union also announced its initiative, ‘Education for Better’, which is aiming to equip 50,000 women and young people with 21st-century job skills by this year.
Mercy Academy: “You’re not a princess”
This all-female Catholic school’s motto is to prepare their young students for real life, and that includes for the women who set foot on their campus to not wait around for Prince Charming. This Kentucky-based school prides itself on educating young girls in “critical thinking through performance task-based curriculum.” They believe that this will help teach the students “application of knowledge through real-life situations that will help them be better equipped to overcome obstacles the world sends their way”.
Content courtesy of Lara Ashley, Founder and Editor of Brenley Magazine, Redefining what it means to be a Southern belle; an online magazine that helps women wear their crowns with grace.
CONTRIBUTING AUTHOR, LARA ASHLEY
Lara Ashley is a multifaceted Journalist. Lara Ashley obtained her Mass Communications degree at Southern University and A&M College and is obtaining a Master’s degree in Magazine Journalism in the U.K. from Cardiff University. When she’s not watching her fav reality shows (LOVES the Real Housewives franchise), spending her afternoons watching Netflix or with a good book, she’s writing and journaling.