“Focus on the right message for the right people at the right time.” – Russell Glass
Now is the time to take advantage of the digital world to brand yourself and to be socially aware. Being an influencer or an expert in influencer marketing is a great way to raise awareness among a target audience. Social Media Today even states that “ influencer marketing should be an active tactic in your social media marketing to increase brand awareness, get your content in front of fresh eyeballs, and generate new leads for your sales funnel.”
While practicing social distancing, read about marketing and how to be an influencer online. You’ll learn a thing or two about social strategy and how to gain partnerships with your audience and brands:
In this book, the influencer marketing expert Brittany Hennessey gives her best tips and tricks of getting into the business of being an influencer. She shares some of her experience being a Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media, and some of the mistakes others made while trying to conquer the world of social media. Hennessey also enlists some of the best in the business of influence marketing of how they have learned how to navigate burnouts, creative content creations, finding the best light for vlogs, and dealing with trolls.
Levin teaches the audiences from his experiences with brands around the world and shares the research, strategy, successful collaborations with Instagram, and YouTube influencers. Learn from his mistakes and gain knowledge on various topics dealing with marketing. One of the things Levin teaches is how to turn your influencer marketing into a scalable and sustainable channel. Also, the art and beauty of science of influencer marketing. He shows this with powerful formulas, proven tactics, and real-world examples. Learn how to start effective marketing campaigns, such as how to create top-performing videos to drive traffic and sales and how much you should invest.
Learn how to be a SASSY GIRL by following these strategies that helped mold this influencer. In the book, some strategies help anyone to become an influencer within six months. This plan can help leverage the marketing power and create win-wins among all involved. Learn how to create opportunities to collaborate, leveraging each other’s audiences, and helping everyone grow.
The Bloglancer is quoted saying about this book, “It’s no wonder Sara has managed to turn the platform into her job it’s so refreshing to see someone so focused on non-cliche blogger type images!” Instagram influencer Sara Tasker teaches the lessons that she has learned from six years in the business to inspire. She included guides to make your photos stunning on your social media platforms. The book breaks down with easy-to-follow instructions while having a conversational tone that makes it a natural and essential read for anyone serious about becoming an Instagram influencer.
Some people believe that Aimee Song’s book is only for beginners, but even the pros can learn a thing or two! This powerhouse book dives deep into some of the fundamentals of Instagram, notably on growing your follower numbers and improving engagement. You’ll be creating mood boards for your Instagram stories after reading this book.
The YouTube star/beauty influencer/financial guru has blessed us with a book filled with all of her success secrets! Patricia Bright shares her personal story of growing up in London and how she was influenced by the people and the culture around her to be the woman/wife/mother/businesswoman that she is today! Anyone reading this book will feel revolutionized how you think about work, life, and what it means to succeed. This inspirational guide will make you want to take control of your future.
Content courtesy of Lara Ashley, Founder and Editor of Brenley Magazine, Redefining what it means to be a Southern belle; an online magazine that helps women wear their crowns with grace.
CONTRIBUTING AUTHOR, LARA ASHLEY
Lara Ashley is a multifaceted journalist, she obtained her Mass Communications degree at Southern University and A&M College and is obtaining a Master’s degree in Magazine Journalism in the U.K. from Cardiff University. When she’s not watching her fav reality shows (LOVES the Real Housewives franchise), spending her afternoons watching Netflix or with a good book, she’s writing and journaling.