Turn Your Interests into Bonus Income!
Micro influencers change how consumers interact with the marketplace, motivate people to achieve their goals, and provide a new lens to see the world. It’s a fun way to earn income from brands you love and want to promote through social media. You can learn how to become a micro influencer—and it’s easier than you think. Women and moms make great micro influencers because you wear so many hats and have a built-in audience for your interests.
What is a micro influencer?
If you’re an expert in your field, you’re already positioned to become a micro influencer. A micro influencer posts engaging content on social media, build a following and engages with followers. Micro influencers have between 1000 and 100,000 followers. It’s like talking to your best friends to let them know about deals, secret tips, products you love, and entertaining them with your content.
What are top micro influencers promoting?
Your imagination is the limit on what you can do as a micro influencer. So, if you don’t see your unique project listed, don’t despair. This is your opportunity to be unique and open new territory. And for the record, women dominate as micro influencers.
Here are 12 examples of great micro influencer niches that others are finding success in today :
- Women’s health and exercise
- Travel photography and wanderlust
- Fashion and Makeup
- Parent life, with a special focus on mom life
What if you don’t see your area of expertise here? Don’t worry! Micro influencers create new niches all the time. Chances are, if you enjoy a particular subject, there will be many others in the world interested in the same. Get your content out there now and start building that audience!
Here are 10 rising micro influencers’ niches:
- Memers—these posts are shared more often than any other.
- Granfluencers—retirees showcasing grandparenting, fashion, lifestyle, and food.
- Cleanfluencers—how to clean anything and everything with tips and hacks.
- Retail-focused—fans of a store use their power to promote. Stores love these micro-influencers.
- Farmers—in the world of farm-to-table, this is a hot topic.
- Therapists—if you’re a licensed marriage and family therapist or psychologist, you can create advice for people for your posts.
- Teachers—share their organization systems, teaching methods, and printable worksheets.
- Dogfluencers—share their heritage and sports of the American Kennel Club.
- Planner addicts—crafting and creative planners is hot. These micro influencers share lists, bullet journals, and calendars.
- Mukbang influencers—eat a lot of food online. This craze was first popularized in South Korea but has spread across the globe.
How to become a micro influencer
Who are you? What makes you tick? You are your brand as a micro influencer. Your job, hobby, or passions are the perfect niche for your posts because this shows who you are and your expertise. If you’re ready to learn How to Build and Scale Your Influencer Marketing Strategy, join us at Sohuis for this workshop and more.
Pro tips from top micro influencers:
Be authentic—tell it like it is. Be honest in your reviews and stand behind products you use and know your followers will love.
Tell engaging stories—you gain followers when you’re entertaining. The 80/20 rule applies where 80% of your posts should be for entertainment, and the remaining 20% are used for promotion.
Bright visuals—work best to grab attention. If what you love isn’t bright, find a way to make it unique and interesting.
Be creative—there’s a lot of noise out there. Use your creativity to stand out. When you only need 1000 loyal followers, there’s plenty of room to become a micro influencer.
Consistency—your followers expect content, so don’t slack. Be consistently entertaining, consistently focused on your niche, and consistently you!
Why will companies hire you as a micro influencer?
A micro influencer is more trusted than macro influencers and have a higher rate of interaction with their followers. Top micro influencers’ followers see them as a trusted friend and help them in their purchasing decisions because they are authentic. Pew Research Center’s survey from 2016, shows 77% of buyers get advice from people they know before making a purchase. A micro influencer fills this role.
Micro influencers are an affordable option for companies to hire to promote their products, increase brand awareness, and target niche markets. Micro influencers may charge nothing or as much as $300 for a post. Sometimes the micro influencer receives a product for free in exchange for a post. Once you get your followers and a few promotions under your belt, you’ll gain more opportunities.
At Sohuis, we offer master classes and fireside chats with industry professionals to get you started or to grow your woman-owned business. We’re here for you every step of the way. Come check out our blog posts for more tips and tricks. As women, we’re pulling for your success in your female operated business.