About Sohuis
Our purpose lies far beyond helping women create and design beautiful and marketable brands. Through our work, digital community, and educational programs, Sohuis empowers female founders to speak their authentic truths and unapologetically design businesses that they can be proud of.
Our mission is to give female entrepreneurs the freedom and power to live their lives by their own rules.
What started out as a passion project fueled from the desire to support female founders and build a life she dreamed of for herself and her family, our founder, Jessica Korthuis, created the idea for Sohuis while nursing her daughter in the backseat of her car on the way to breakfast. She wanted to curate a place where women could get expert, actionable and practical access to all of the branding and marketing tools they need to tell their unique brand stories.
Sohuis has transformed into a global community of diverse womenpreneurs who are passionate about growing meaningful businesses, and Jessica is on a mission to make marketing an accessible, empowering experience for small business owners.
“When women have the power to create income for their families and show up as their authentic selves, communities thrive and the world just simply works better.”
– Jessica Korthuis, Founder & CEO, Sohuis
AS SEEN IN
Our Mighty Team
Jessica Korthuis
Founder & CEO
Katerina Vazquez
Director of Branding & Marketing
Mari Milenkovic
Program Manager
Nicole Tedeschi
Marketing Manager
Ziying Yang “Z”
Senior Graphic Designer
Emmilee Brent
Lead Graphic Designer
Our Values
Stronger Together
We believe in collaboration over competition. There is room at the top for all of us.
We work to live, we don’t live to work
We work hard and are dedicated to our mission, but we embrace recharging and celebrate our personal passions; and we raise our hands when the company or our wellbeing is at risk.
Customer Centered, Impact Focused
Women entrepreneurs and aspiring founders are at the center of everything that we do. We exist to inspire, educate and empower these women.
Iterative Growth & Continuous Improvement
We believe that small actions lead to big changes, and we are focused on iterative growth and continuous improvement.
Diverse, accepting, & globally conscious
We believe in the power of diversity as it relates to our community of founders and growing network of advisors and industry experts. We want to empower women across all business sectors and early-stage entrepreneurial experiences.
Education that gives back
The Sohuis logo is an elephant (her name is Lucy!), Elephants are the brand iconography for Sohuis because Elephants represent our core brand values: Compassion, Strength, Leadership, Education, Mentorship & Community. You’re welcome to read all about Lucy here.
10% of our educational and membership revenue gets put into our “Lucy Fund,” which is then donated to organizations that rehabilitate and rescue endangered African Elephants.
Support our crowdfunding campaign on IFundWomen!
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Get your read on Newest inspiration on the Sohuis blog
Why Quarantine is the Best Time to Learn a New Habit
Have you ever wanted to learn Italian? Wake up in the morning and meditate? Put your phone away an hour before bed? We’ve all been there — daydreaming about a new habit we know would make our lives fuller. Implementing new routines into our hectic lives is already hard enough, let alone making them stick. […]
5 Ways to Work with Kids at Home
A business woman who also happens to have a family, has to work at juggling change all the time. Change is a natural part of life, but – it’s not always something we are prepared to handle. Being a working mother for many years, here are 5 ways to keep doing business as usual at […]
