Recent posts
6 Ways to Take Back Your Weekends During Quarantine
What was once two blissful days full of shopping, museums, and hangovers have now become two more days into a never-ending cycle. Our weekend as we know it is gone and as summer nears, we have more and more FOMO for our past weekend lives. Many of us would likely take a blustery November day […]
How Is Your Company Amplifying Diversity?
The fight for structural change and racial equality is a long one, and the issues are not going away anytime soon. More than ever, companies and organizations have been held accountable for the lack of support of including Blacks and People of Color in their offices, conversations, and in their pockets. A time for change […]
Lessons My Clients Taught Me As A Small Business Owner
In 2019 I started a business with the goal to support myself by helping others, to make a difference and still get paid. Me, myself, and I launched an in home private yoga business servicing busy New Yorkers in Manhattan, Brooklyn, and sometimes Queens. The goal was to bring the teachings of yoga to NYC […]
Why Imagination is Critical For Entrepreneurs
Remember when you were a kid, and all you did was spend your extra time coming up with elaborate stories for your Barbie dolls, creating games of ‘house’ with your friends at recess, and coloring outside the lines of your coloring book? Those were really the days, weren’t they? As a child, our imaginations are […]
6 Copywriting Mistakes that Kill Your Credibility & Limit Your Impact
Year after year, I realize that more and more of the problems I’ve faced in business in the past–stress, sluggish sales, were symptoms of something deeper: A mindset that’s all wrong. Occasionally, the problems I’ve faced were caused by a genuine not-knowing. A mistake born from ignorance. But more often, it was my misguided thinking […]
Pivoting Through Panic
While the world is slowly, and probably prematurely opening, some industries will remain altered. Restaurants are working with fewer staff members at a lower capacity. Nail salons have constructed new partitions and require gear, doctor offices are seeing patients remotely. We are all pivoting through this panic. As an experiential marketer, there is no end […]
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