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Understanding the fundamentals of marketing is key to success in the marketplace. Oftentimes, we get caught up in the glamour of growing our Instagram followers, when in reality, what we really need to focus on are the basics. This is especially vital for woman-owned small businesses. To make sure you’re building your marketing strategy on a strong foundation, here are five marketing fundamentals to make your business successful.
I have started many businesses in my lifetime. I know the process to get the work side up and running, but finding ways to fund larger-scope business ideas caused for creativity and the art of selling the idea before it was fully developed. Pitching your business is a skill that works best when thought out. […]
Have you ever wanted to learn Italian? Wake up in the morning and meditate? Put your phone away an hour before bed? We’ve all been there — daydreaming about a new habit we know would make our lives fuller. Implementing new routines into our hectic lives is already hard enough, let alone making them stick. […]