Education that gives back
Joining our community makes a difference not only to you, but to them.
Did you know…
The African elephant is the largest walking animal on earth?
The Sohuis logo is an elephant (her name is Lucy!), Elephants are the brand iconography for Sohuis because Elephants represent our core brand values: Compassion, Strength, Leadership, Education, Mentorship & Community
Elephants are highly-social and incredibly intelligent creatures that live in matriarchal societies
Who runs the world? (girls) Elephants form deep family bonds and are known to have superior intelligence, and they pass down generational knowledge through older females in their herd, who are lead by a main matriarch. The matriarch is the most trusted and respected of all the other elephants because she carries a treasure trove of crucial information to help her herd survive. She also has a unique influence over group decision-making, and she is chosen by her ability to lead, communicate, nurture, and teach.
In 1930, as many as 10 million wild elephants roamed the African continent
Decades of ivory poaching and human conflict have decimated African elephant populations, and today, there are just 415,000 elephants left (that’s a 58.5% decrease). The good news is that elephant poaching is trending downward due to gargantuan efforts from sanctuaries, diplomacy and nonprofit organizations, although poaching still continues to steer the species dangerously nearer to extinction.
Elephants have developed sophisticated communication patterns to help them survive
Elephants have long migrated across the African continent (37 countries, to be exact), and recent studies have shown that elephants have started to develop complex communication habits to relay information to each other to help them survive. They have also started to uncharacteristically roam at night to avoid the high threat of poaching activities that occur during the day.
Elephants can feel the entire range of human emotion
While elephants are used to roaming across thousands of miles, they never forget their family roots and commit much time and effort to keeping track of their relatives. It’s been documented that while on their journey, if they pass by a fallen elephant, even one that’s not from their herd, they will mourn the loss and collectively enter into a grieving period. As part of their grieving, they will oftentimes conduct a ceremony in the deceased elephant’s honor – laying twigs, sticks and flowers over their burial site. Elephants have also been known to show a considerate amount of compassion and empathy for other animal species.
Here’s how your purchases contribute
A percentage of the sale gets set aside into our “Lucy Fund”
Why elephants?
Thoughts from our founder:
Honestly – because I think elephants have a lot to teach us about strength, compassion, humility, and happiness. In this digital world where everyone is striving to outshine the other, be the best and at the top of their Instagram game, I think we could all benefit from a bit more kindness and show a lot more empathy.
Elephants fascinate me because of their size and strength. Yet, they are one of the most gentle, compassionate, communicative, endearing, and powerful mammals on the planet. The matriarch is chosen by her ability to protect her herd, solve complex problems, lead and nurture, and with leadership comes great responsibility to pass on your knowledge to those who will come after you. This is something I feel is getting lost in our society – the passing down of invaluable generational knowledge.
Elephants were officially listed as threatened under the Endangered Species Act in 1978, and if there is anything I can do to empower the organizations that keep these majestic creatures safe and thriving, then that is what I’ll do.
Being able to empower women through education, while contributing to this cause, lights up my soul knowing that my business is making a difference – not only to you, but also to them.
Ready to join me on my noble quest? Invest in your own education and professional growth by enrolling in my courses or joining our community. Rest easy knowing that your benefit also benefits them, too.
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