For the agency lovers…

The Insider Guide to Agency-Level Branding


“Branding is what people say about you when you’re not in the room.”

Have you ever wondered how branding agencies ALWAYS seem to create timeless, gorgeous brands? Lemme tell ya, friend, they follow a very specific formula.

Honestly, for years I wondered what the secrets were to creating an authentic, rich, gorgeous brand identity. It wasn’t until I cofounded my branding agency, and then started working with other agencies, that I figured out the “agency formula.”

In this fun and FREE course, I’m going to take you on a trip through what it means to build your brand’s visual identity. I’ll teach you that your brand is made up of a coherent systems of symbols, and I’ll lay out the formula that the best agencies use when they are building brands for their clients. In this insider’s guide to agency-level branding, you too will be able to think about your brand from an agency perspective in order to create bold and elegant brand assets.

In this course, you’ll learn:

The Definition of Visual Identity

How to create your brand’s visual identity

The Law of Coherence

How to use the Law of Coherence to design seamless and meaningful brand experiences

Core Elements of Strong Branding

The 5 core elements that all brands need to create a strong visual identity

Agency Formula

The insider guide to agency-level branding – the formula all agencies use to design incredible brand identities

BONUS: Brand Guideline Templates

I’ve included a FREE Brand Guideline Template that has 65+ unique types of brand guidelines, style guides and examples you can download and use for your business! And no, you don’t need to be a designer to use these templates. This guide gives you everything you need to design your very own brand guidelines and style guides to keep your brand identity consistent, seamless, and authentic.

ready to enroll?

Get Your Pens Out, this baby is informative!

Stina Welty Founder, The Everyday Series

Jessica’s mind is a work of art.

She speaks from a true knowledge base and methodologies that have informed her practices as a female entrepreneur. She is also raw and real- you feel like you’re sitting in a coffee shop together as if you’ve known each other for forever. Her collaborative spirit reflects in the way she freely gives away so many resources and courses to her students. She truly wants each and every woman’s business to succeed!

Curious About Me?


Sweet. Let’s get to know each other.

My name is Jessica Korthuis (pronounced, court-house), I know it’s a doozy! My husband is from a fun little country called Holland, and our last name means “short home” in Dutch. I’m a self-taught award winning marketer and brand strategist, having worked with some amazing brands like Red Bull, Girls Who Code, TedxWomen, Stanford University, and a bunch of others. 

While working with global brands is how I aced these marketing ropes, my passion lies in supporting female founders on their quest to ditch their soul-sucking 9-5’s or take the leap into launching their own businesses. 

I LOVE teaching, and I love producing educational content that womenpreneurs can actually act on. This course is a culmination of marketing frameworks and best practices I’ve used with the big brands, and I’ve taken the most successful sections to create this program. 

I’ve nailed the fundamentals needed to differentiate your business and stand out among the noise, and I’d love to teach you how to use these principles for your business, too. 

Testimonials Are In

Insider Guide to Agency-Level Branding
  • What Jessica offers is more than a one-time solution

    She provides a methodology that teaches you how to think critically about your business, both today and tomorrow. Jessica walks you through the tough questions to get to answers that are real for you and your unique business.

    What Jessica offers is more than a one-time solution
    Emily Wray
    Make Sense Media
  • Jessica is so amazing

    Her Blueprint has been so enlightening for me because it helped me learn about my values and understand how that relates to business. It was a huge ‘Ah-ha’ moment for me. I would definitely recommend it for anybody who wants to go into business.

    Jessica is so amazing
    Shari Brousseau
    Stylist & Educator

Enroll in this course and get the Ultimate Guide to Brand Guidelines for free!

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