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brand your business and be your own marketing agency

The Insider Guide to Agency-Level Branding


“Branding is what people say about you when you’re not in the room.”

Learn how branding agencies build gorgeous, timeless, powerful brands.

Honestly, for years I wondered what the secrets were to creating an authentic, rich, gorgeous brand identity. It wasn’t until I cofounded my branding agency, and then started working with other agencies, that I figured out the “agency formula.”

In this fun video course, I’m going to take you on a trip through what it means to build your brand’s visual identity. I’ll teach you that your brand is made up of a coherent systems of symbols, and I’ll lay out the formula that the best agencies use when they are building brands for their clients. In this insider’s guide to agency-level branding, you too will be able to think about your brand from an agency perspective in order to create bold and elegant brand assets.

In this training, you’ll learn:

The Definition of Visual Identity

How to create your brand’s visual identity

The Law of Coherence

How to use the Law of Coherence to design seamless and meaningful brand experiences

Core Elements of Strong Branding

The 5 core elements that all brands need to create a strong visual identity

Agency Formula

The insider guide to agency-level branding – the formula all agencies use to design incredible brand identities

BONUS: Brand Guideline Templates

I’ve included a resource that has 65+ unique types of brand guidelines, style guides and examples you can download and use for your business! And no, you don’t need to be a designer to use these templates. This guide gives you everything you need to design your very own brand guidelines and style guides to keep your brand identity consistent, seamless, and authentic.

What's stopping you?

Get Your Pens Out, this baby is informative!

Stina Welty Founder, The Everyday Series

Jessica’s mind is a work of art.

She speaks from a true knowledge base and methodologies that have informed her practices as a female entrepreneur. She is also raw and real- you feel like you’re sitting in a coffee shop together as if you’ve known each other for forever. Her collaborative spirit reflects in the way she freely gives away so many resources and courses to her students. She truly wants each and every woman’s business to succeed!

Curious About Me?


Sweet. Let’s get to know each other.

My name is Jessica Korthuis (pronounced, court-house), I know it’s a doozy! My husband is from a fun little country called Holland, and our last name means “short home” in Dutch. I’m a self-taught award winning marketer and brand strategist, having worked with some amazing brands like Red Bull, Girls Who Code, TedxWomen, Stanford University, and a bunch of others. 

While working with global brands is how I aced these marketing ropes, my passion lies in supporting female founders on their quest to ditch their soul-sucking 9-5’s or take the leap into launching their own businesses. 

I LOVE teaching, and I love producing educational content that womenpreneurs can actually act on. I’ve nailed the fundamentals needed to differentiate your business and stand out among the noise, and I’d love to teach you how to use these principles for your business, too. 


Insider Guide to Agency-Level Branding
  • Jessica provides a methodology that teaches you how to think critically about your business, both today and tomorrow. She walks you through the tough questions to get to answers that are real for you and your unique business.

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    Emily Wray
    Make Sense Media
  • I’m so grateful for the amazing content Jessica has put out to help us small businesses figure out our branding and messaging. She’s fun, engaging and super smart!

    kendra joy
    Kendra Rice
    Owner & Designer
    Joy Creations
  • Jessica is so amazing! Her Blueprint has been so enlightening for me because it helped me learn about my values and understand how that relates to business. It was a huge ‘Ah-ha’ moment for me. I would definitely recommend it for anybody who wants to go into business.

    shari relaxed
    Shari Brousseau
    Stylist & Educator
  • Jessica’s courses are hands-down the best programs I’ve ever taken. Jessica has helped me tap into my authentic purpose, she helped me understand how to understand my tribe!

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    Alana Snowden

Here’s what you get inside the Insider Guide to Agency-Level Branding

Instant (Lifetime) Access

Upon enrollment, you’ll get access to the material and resource for life! This course is quick, easy to consume, to the point, and packed with value. Visit the content again and again if you need a refresher. 

The agency framework to building beautiful brands

Branding agencies follow a very specific process when they create brands. It’s simple to understand and easy to use if you know how it works from the inside!

Science behind the perfect logo

Everyone knows your logo is a critical component to your brand. In this training, you’ll learn agency-science behind creating well-functioning logos that work across all mediums and platforms. 

Enroll in this training and get 65+ Branding Templates!

Get the goods now with a one-time payment of $49.

You can also join the Sohuis Community and get this course included in your membership


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