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Marketing Fundamentals for Small Businesses


Everything you need to know about marketing fundamentals to get your business set up and ready to roll!

“Marketing is no longer about the stuff you sell, but the stories you tell.”

CALLING ALL small business owners who are terrified to launch their businesses because they’re not “marketers,” or business owners who just need a break from the marketing noise and are looking for real, actionable, and helpful marketing advice that makes sense.

In this training, you’ll dive straight into the heart of what marketing really is, and strip away all of the “extras” that are common and confusing within the marketing-sphere. No small business can make an impact without understanding the fundamentals of how marketing works, and after taking this course, you’ll have the primary basics down-pat that will help to empower your go-to-market strategy and get you ready to roll!

In this course, you’ll learn:

Marketing Fundamentals

The fundamental truths behind all great marketing strategies

Easy-To-Use Marketing Formula

A simple marketing formula that you can start to use immediately following the course

Customer Journey Basics

All about customer journeys and the basics of a traditional marketing funnel

Evolution of the Funnel

How the traditional marketing funnel has evolved over the past few years and the new way in which marketers are engaging with their customers

People-Based Marketing

The principles behind “People-Based” Marketing and how you can start to utilize these concepts in your business immediately

...And A Whole Lot More

Let's do this.

Get Ready to make some time for yourself and take notes, this training is loaded!

Stina Welty Founder, The Everyday Series

Jessica’s mind is a work of art.

She speaks from a true knowledge base and methodologies that have informed her practices as a female entrepreneur. She is also raw and real- you feel like you’re sitting in a coffee shop together as if you’ve known each other for forever. Her collaborative spirit reflects in the way she freely gives away so many resources and courses to her students. She truly wants each and every woman’s business to succeed!

Curious About Me?


Sweet. Let’s get to know each other.

My name is Jessica Korthuis (pronounced, court-house), I know it’s a doozy! My husband is from a fun little country called Holland, and our last name means “short home” in Dutch. I’m a self-taught award winning marketer and brand strategist, having worked with some amazing brands like Red Bull, Girls Who Code, TedxWomen, Stanford University, and a bunch of others. 

While working with global brands is how I aced these marketing ropes, my passion lies in supporting female founders on their quest to ditch their soul-sucking 9-5’s or take the leap into launching their own businesses. 

I LOVE teaching, and I love producing educational content that womenpreneurs can actually act on. I’ve nailed the fundamentals needed to differentiate your business and stand out among the noise, and I’d love to teach you how to use these principles for your business, too. 


Marketing Fundamentals for Small Businesses
  • Jessica provides a methodology that teaches you how to think critically about your business, both today and tomorrow. Jessica walks you through the tough questions to get to answers that are real for you and your unique business.

    15_emily_wray_096_sm (1)
    Emily Wray
    Make Sense Media
  • I’m so grateful for the amazing content Jessica has put out to help us small businesses figure out our branding and messaging. She’s fun, engaging and super smart!

    kendra joy
    Kendra Rice
    Owner & Designer
    Joy Creations
  • Jessica is so amazing. Her Blueprint has been so enlightening for me because it helped me learn about my values and understand how that relates to business. It was a huge ‘Ah-ha’ moment for me. I would definitely recommend it for anybody who wants to go into business.

    shari relaxed
    Shari Brousseau
    Stylist & Educator
  • Jessica’s courses are hands-down the best programs I’ve ever taken. Jessica has helped me tap into my authentic purpose, she helped me understand how to understand my tribe!

    Alana's head shot (1)
    Alana Snowden

Here’s what you get inside Marketing Fundamentals for Small Businesses

Instant (Lifetime) Access

Upon enrollment, you’ll get access to the material for life! This course is quick, easy to consume, to the point, and packed with marketing value. Visit the content again and again if you need a refresher. 

#1 Marketing rule for any type of business

Marketing strategies continue to expand as platforms evolve, and even with these changes, there is one rule that must always be followed no matter what type of business you have. Small business owners will be lightyears ahead by practicing this rule.

easy-to-use marketing funnel 

All strong marketing strategies are based on how your marketing funnel is set up. Most small business owners don’t know what a funnel is, or how to build one! This training breaks down the funnel and shows how the funnel has evolved over the years, and how you can launch your own marketing funnel to drive sales and revenue.

Enroll in this course and get started with marketing your small business today! 

So whatcha’ waiting for? Make sure you’re building your business on a strong marketing foundation by enrolling with a one-time payment of $49.

You can also join the Sohuis Community and get this course included in your membership

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