Marketing Fundamentals for Small Businesses


Everything you need to know about marketing fundamentals to get your strategy set up and ready to roll!

“Marketing is no longer about the stuff you sell, but the stories you tell.”

CALLING ALL small businesses who are terrified to launch their businesses because they’re not “marketers.” CALLING ALL small business owners who just need a break from the marketing noise and are looking for real, actionable, and helpful marketing advice that makes sense.

In this fun and FREE course, you’ll dive straight into the heart of what marketing really is, and strip away all of the “extras” that are common and confusing within the marketing-sphere. No small business can make an impact without understanding the fundamentals of how marketing works, and after taking this course, you’ll have the primary basics down-pat that will help to empower your go-to-market strategy and get you ready to roll!

In this course, you’ll learn:

Marketing Fundamentals

The fundamental truths behind all great marketing strategies

Easy-To-Use Marketing Formula

A simple marketing formula that you can start to use immediately following the course

Customer Journey Basics

All about customer journeys and the basics of a traditional marketing funnel

Evolution of the Funnel

How the traditional marketing funnel has evolved over the past few years and the new way in which marketers are engaging with their customers

People-Based Marketing

The principles behind “People-Based” Marketing and how you can start to utilize these concepts in your business immediately

...And A Whole Lot More

ready to enroll?

Get Your Pens Out, this baby is informative!

Stina Welty Founder, The Everyday Series

Jessica’s mind is a work of art.

She speaks from a true knowledge base and methodologies that have informed her practices as a female entrepreneur. She is also raw and real- you feel like you’re sitting in a coffee shop together as if you’ve known each other for forever. Her collaborative spirit reflects in the way she freely gives away so many resources and courses to her students. She truly wants each and every woman’s business to succeed!

Curious About Me?


Sweet. Let’s get to know each other.

My name is Jessica Korthuis (pronounced, court-house), I know it’s a doozy! My husband is from a fun little country called Holland, and our last name means “short home” in Dutch. I’m a self-taught award winning marketer and brand strategist, having worked with some amazing brands like Red Bull, Girls Who Code, TedxWomen, Stanford University, and a bunch of others. 

While working with global brands is how I aced these marketing ropes, my passion lies in supporting female founders on their quest to ditch their soul-sucking 9-5’s or take the leap into launching their own businesses. 

I LOVE teaching, and I love producing educational content that womenpreneurs can actually act on. This course is a culmination of marketing frameworks and best practices I’ve used with the big brands, and I’ve taken the most successful sections to create this program. 

I’ve nailed the fundamentals needed to differentiate your business and stand out among the noise, and I’d love to teach you how to use these principles for your business, too. 

Testimonials Are In

Marketing Fundamentals for Small Businesses
  • What Jessica offers is more than a one-time solution

    She provides a methodology that teaches you how to think critically about your business, both today and tomorrow. Jessica walks you through the tough questions to get to answers that are real for you and your unique business.

    What Jessica offers is more than a one-time solution
    Emily Wray
    Make Sense Media
  • Jessica is so amazing

    Her Blueprint has been so enlightening for me because it helped me learn about my values and understand how that relates to business. It was a huge ‘Ah-ha’ moment for me. I would definitely recommend it for anybody who wants to go into business.

    Jessica is so amazing
    Shari Brousseau
    Stylist & Educator

Enroll in this course and get started with marketing your small business today! 

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