In this fun video course, I’m going to take you on a trip through what it means to build your brand’s visual identity. I’ll teach you that your brand is made up of a coherent systems of symbols, and I’ll lay out the formula that the best agencies use when they are building brands for their clients. In this insider’s guide to agency-level branding, you too will be able to think about your brand from an agency perspective in order to create bold and elegant brand assets.