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Sohuis StartupBlueprint™

Hands down, the most comprehensive marketing program for female founders & aspiring entrepreneurs.


(Oh yea…read on for more.)

Sohuis StartupBlueprint™ is the only branding & marketing framework guaranteed to help you define, distinguish & differentiate your business in 30 days or less.

By the end of this program, you will have:

Nailed Down What Makes Your Business Unique

Do you know what makes your business genuinely different? If you can’t explain it, your customers won’t know how to buy it.

Validated Your *Ideal* Customer

To make sure your customers are ready, willing, and WAITING to pay you for your product or service. 

Formalized Your Go-To-Market Strategy

So that you hit the market with a crystal-clear offer and unique brand positioning strategy.

Created Your Company's Mission, Vision & Values

People buy-in to what you stand for, not for what you sell. Your mission, vision and values speak volumes and are at the core of differentiating you from everyone else.

Learned How To Apply Lean Strategies To All Parts Of Your Business

The Lean Startup is a game changer for all entrepreneurs. It teaches you to think differently about your business in a way that’s exclusive to entrepreneurship. I’ll teach you how to apply lean strategies to all stages of your business to ensure you’re maximizing resources and output. 

Above all else

The Sohuis StartupBlueprint™ will give you the confidence to shed your fears of starting your own business.
(and that’s pretty dang cool).

What are you waiting for?

Get early access!

Put your name on the list and we’ll let you know when registration opens again.

Stina Welty Founder, The Everyday Series

Jessica’s mind is a work of art.

She speaks from a true knowledge base and methodologies that have informed her practices as a female entrepreneur. She is also raw and real- you feel like you’re sitting in a coffee shop together as if you’ve known each other for forever. Her collaborative spirit reflects in the way she freely gives away so many resources and courses to her students. She truly wants each and every woman’s business to succeed!


Module 1

Introduction to the Lean Startup


If you’re not integrating lean principles into your business, you are seriously leaving a lot on the table.

The Lean Startup is a proven methodology and well-known entrepreneurial framework that helps founders to think iteratively about your business. If you’re a perfectionist that thinks everything about your business needs to be exactly right before you can start, this module is for you. 



Module 2

defining, delighting, and engaging with customers 


One of the biggest obstacles entrepreneurs face is how to talk and sell to their customers. More often than not, after you peel back some of the layers, you find that most founders don’t really know the intimate details of their customers – they don’t know what really makes them tick, what they need, and what they desire. So “marketing” to them becomes infinitely harder. 

This module includes 3 lectures, templates, and resources to help you nail down and validate your ideal customer. Once you’re clear on what your customer’s needs and wants are, selling to them becomes a whole lot easier.



Module 3

Developing your brand identity


Everyone’s favorite part – branding! This is where all the good stuff kicks in – you take what you learned from the first two modules and put into action what makes your business (and therefore, your brand) valuable and different. In this section, I teach you how to align your personal and professional brand values to create an authentic and powerful brand purpose that is uniquely, you. 

This section is also filled with branding and marketing best practices to help you lay the groundwork to launch your idea backed by a solid marketing plan.


Curious About Me?


Sweet. Let’s get to know each other.

My name is Jessica Korthuis (pronounced, court-house), I know it’s a doozy! My husband is from a fun little country called Holland, and our last name means “short home” in Dutch. I’m a self-taught award winning marketer and brand strategist, having worked with some amazing brands like Red Bull, Girls Who Code, TedxWomen, Stanford University, and a bunch of others. 

While working with global brands is how I aced these marketing ropes, my passion lies in supporting female founders on their quest to ditch their soul-sucking 9-5’s or take the leap into launching their own businesses. 

I LOVE teaching, and I love producing educational content that womenpreneurs can actually act on. I’ve nailed the fundamentals needed to differentiate your business and stand out among the noise, and I’d love to teach you how to use these principles for your business, too. 

Testimonials Are In

Sohuis StartupBlueprint
  • What Jessica offers is more than a one-time solution

    She provides a methodology that teaches you how to think critically about your business, both today and tomorrow. Jessica walks you through the tough questions to get to answers that are real for you and your unique business.

    What Jessica offers is more than a one-time solution
    Emily Wray
    Make Sense Media
  • Jessica is so amazing

    Her Blueprint has been so enlightening for me because it helped me learn about my values and understand how that relates to business. It was a huge ‘Ah-ha’ moment for me. I would definitely recommend it for anybody who wants to go into business.

    Jessica is so amazing
    Shari Brousseau
    Stylist & Educator
  • Jessica's Blueprint is #1

    I tell you what, I’ve gone through some serious educational experiences, and Jessica’s course is hands-down one of the best programs I’ve ever taken. The validation assessment was so enlightening. Jessica has helped me tap into my authentic purpose, she helped me understand how to understand my tribe!

    Jessica's Blueprint is #1
    Alana Snowden
    Global Hair Educator
    CEO in-the-making

When the Sohuis StartupBlueprint™ reopens, I’ll let you know!

Get your name on the list!

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