Hands down, the most comprehensive marketing program for female founders & aspiring entrepreneurs.
(Oh yea…read on for more.)
Sohuis StartupBlueprint™ is the only branding & marketing framework guaranteed to help you define, distinguish & differentiate your business in 30 days or less.
By the end of this program, you will have:
(and that’s pretty dang cool).
What are you waiting for?
Get early access!
Put your name on the list and we’ll let you know when registration opens again.
Stina Welty Founder, The Everyday Series
Jessica’s mind is a work of art.
She speaks from a true knowledge base and methodologies that have informed her practices as a female entrepreneur. She is also raw and real- you feel like you’re sitting in a coffee shop together as if you’ve known each other for forever. Her collaborative spirit reflects in the way she freely gives away so many resources and courses to her students. She truly wants each and every woman’s business to succeed!
Introduction to the Lean Startup
If you’re not integrating lean principles into your business, you are seriously leaving a lot on the table.
The Lean Startup is a proven methodology and well-known entrepreneurial framework that helps founders to think iteratively about your business. If you’re a perfectionist that thinks everything about your business needs to be exactly right before you can start, this module is for you.
defining, delighting, and engaging with customers
One of the biggest obstacles entrepreneurs face is how to talk and sell to their customers. More often than not, after you peel back some of the layers, you find that most founders don’t really know the intimate details of their customers – they don’t know what really makes them tick, what they need, and what they desire. So “marketing” to them becomes infinitely harder.
This module includes 3 lectures, templates, and resources to help you nail down and validate your ideal customer. Once you’re clear on what your customer’s needs and wants are, selling to them becomes a whole lot easier.
Developing your brand identity
Everyone’s favorite part – branding! This is where all the good stuff kicks in – you take what you learned from the first two modules and put into action what makes your business (and therefore, your brand) valuable and different. In this section, I teach you how to align your personal and professional brand values to create an authentic and powerful brand purpose that is uniquely, you.
This section is also filled with branding and marketing best practices to help you lay the groundwork to launch your idea backed by a solid marketing plan.
Curious About Me?
Sweet. Let’s get to know each other.
My name is Jessica Korthuis (pronounced, court-house), I know it’s a doozy! My husband is from a fun little country called Holland, and our last name means “short home” in Dutch. I’m a self-taught award winning marketer and brand strategist, having worked with some amazing brands like Red Bull, Girls Who Code, TedxWomen, Stanford University, and a bunch of others.
While working with global brands is how I aced these marketing ropes, my passion lies in supporting female founders on their quest to ditch their soul-sucking 9-5’s or take the leap into launching their own businesses.
I LOVE teaching, and I love producing educational content that womenpreneurs can actually act on. This course is a culmination of marketing frameworks and best practices I’ve used with the big brands, and I’ve taken the most successful sections to create this program.
I’ve nailed the fundamentals needed to differentiate your business and stand out among the noise, and I’d love to teach you how to use these principles for your business, too.