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Our latest virtual workshops and fireside chats

Our workshops are hosted live and cover a broad range of marketing and branding related topics.

Come hang out with us, learn from our team and community of mentors and featured speakers, and meet other amazing women, just like you.

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Upcoming Workshops

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Email Marketing: Understanding the Strategy & Creating Content that Converts

with Jessica Korthuis, Founder and CEO of Sohuis
 

Wednesday, July 8th @1pm EST

Did you know that email marketing has the highest ROI (return on investment) than any other marketing platform? (that includes all social media channels, combined) In fact, here are some stats that will blow your mind: 

  • People who buy products marketed through email spend 138% more than those who do not receive email offers.
  • The average email marketing ROI is ~122%. That’s 4X higher than any other digital marketing channel.

Even with all of today’s digital channels, email remains one of the most important strategies for small businesses. In this session, you’ll learn:

  • The strategy and importance of email marketing for any type of business
  • The different types of lead magnets and how to continuously build your list 
  • Content strategies and how to create consistent and engaging email content 

Ready to start building your email list and creating engaging content that converts to paid customers? 

Click here to register for this workshop

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How to Build & Communicate Your Authentic Personal Brand

with Gino Perrotte, Interpersonal Communication Expert and Coach, Founder of Right Brain Journeys
 

Wednesday, July 22nd @1pm EST

Should we care about what others think of us? For personal branding, the answer is YES!

An authentic personal brand is powerful because it accurately reflects who we are as real-life people. It acts like a magnet drawing similar people to us. And it also repels people who don’t want to engage with us based on who they think we are as interpreted from our personal brands.

In this workshop, Gino will be covering: 

  • What and how to determine your “tombstone” adjectives
  • How to discover your “superpowers” through the eyes of others
  • How to build their authentic personal branding strategy based on verbal + nonverbal communication tactics

This workshop is a MUST ATTEND. Please sure to register below!

Registration for this workshop will open soon

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Create & Activate: How to use Experiential Marketing to Engage Your Audience  

with Amanda Reese, Founder of Blueprint Concepts
 

Wednesday, August 19th @1pm EST

In the past couple of years, pop-up shops and interactive museums have become critical marketing initiatives to create Instagram-able moments and reach new audiences. At the core of these types of experiential activations, they allow the brand to extend the customer life cycle, strengthen brand equity, and broaden exposure.
 
This type of marketing doesn’t need to be possible for large brands only, you too, can create similar experiences to connect with your audience at a whole new level.
 
You will learn:
  • What is experiential marketing & why it’s important for your audience
  • How to find the best experience for your brand
  • How to navigate a virtual experiential marketing experience
  • Tools needed to execute (checklist included)

Registration for this workshop will open soon

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Member-Only Fireside Chat: Creating Your Perfect Business Pitch

with Rachel Sheppard, Director of Global Marketing at Founder Institute & Co-Creator of the Female Founder Initiative
 

Monday, July 13th @11am EST

Communicating your business in a concise and clear fashion is crucial for converting customers, hiring employees, and pitching to investors. In this fireside chat, Rachel will share best practices and pitfalls to avoid when crafting your 1 sentence pitch and designing your pitch deck.
 

Some topics she will cover will be: 

  • How to Craft Your 1 Sentence Pitch 
  • How to Design Your Pitch Deck
  • Common Mistakes to Avoid
  • Best Practices for Communicating Your Unique Value Proposition

Become a member and sign up for this session

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How to create Standout Webinars that Inform, Engage and Convert 

with Debra Boulanger, CEO of The Great Do-Over, Founder The Launch Lab for Women Entrepreneurs
 

Wednesday, August 6th @1pm EST

Are you consistently trying to seen and heard by your ideal buyers? You know the story…your prospective clients need to know, like, and trust you before they ever buy from you. Webinars are a powerful way for you to build that trust, and convert new clients, IF you know how to get them to sign up, show up, stay engaged AND take you up on your offer.
 
Attendees of Debra’s workshop will learn:
  • How to create a compelling value proposition that creates massively high conversion rates for people to sign up for your talk
  • What to do to keep registrants engaged before your event
  • How to tell compelling stories and keep people engaged with your content during your event
  • How to make an authentic offer that creates excitement and gets you new clients
  • What to do after your webinar to put this powerful marketing asset to work in your business

Registration for this workshop will open soon

Past Workshops

Join as a Sohuis Insider and unlock our entire library of branding & marketing workshops, courses, templates, and more.

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How to Attract More Leads with the Perfect Instagram Bio

Featuring Hera Zee, Social Media & Sales Funnel Strategist

Get Access >

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It’s time to ACT: Conscious Business Practices During Times of Crisis

Featuring Afenya Montgomery, Founder of The iCan Collective, and Veronica Appleton PhD

Get Access >

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Copywriting for Your Business: How to Write Words That Sell

Featuring Krista Walsh, Sohuis Blog Contributor & Founder of Krista Walsh Copywriter

Get Access >

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How to Launch a New Income Stream in 3 Days

Featuring Olivia Wong, Senior Partner at Prototype Thinking Labs

Get Access >

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Crafting the Perfect Tagline: Clarifying & Advocating For Your Unique “Story”

Featuring Amanda Hirsch, Founder and CEO of  Mighty Forces

Get Access >

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Podcasting as a Path to Building Authority & Audience

Featuring Adrienne Garland, Founder & CEO of She Leads Media

Get Access >

Join the Sohuis Membership Community and get access to all of these workshops (and our entire library of courses and marketing tools)

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