This program is perfect for female founders who already have an existing business and/or clearly defined product/service, and who are early in their journey to getting it launched and in market. You could also be an established business owner who is launching a NEW product/service, which needs to be branded and in-market. Are you an action-oriented founder who’s ready to dig in and do the work? Do you have a fundamental belief that your business will be successful with the right tools and guidance? Then this program is for you!

The Lucy Lab is an industry agnostic accelerator program and our curriculum has been proven and vetted to work for service-based companies (B2B, business-to-business), or product-based companies (B2C, business-to-consumer). As long as your business already exists and you have a clearly defined product or service, you should apply!

Only 10 founders will be accepted into the Fall 2021 Cohort. To ensure we can deep-dive into everyone’s business and maintain the optimal program experience, space is limited. Those who applied and are not accepted during this cohort will receive priority consideration for the Spring 2022 Cohort.

Don’t worry, we got you! Founders that are not accepted will receive feedback from our application committee and be given clearly-defined parameters as to why they were not accepted this time around. Additionally, if you applied and are not accepted during this cohort, you will receive priority consideration for the Spring 2022 Cohort. 

Once we have received your application, you have been accepted into the program, and you have paid your tuition, no refunds will be issued under any circumstances. We understand that rare and extraordinary circumstances do happen, so we will review on a case-by-case basis. If you are not convinced that this program is for you, please consider other programs.

Yes! In this program, each lesson builds on each other, and if you miss the previous session, it is very difficult to catch up to the rest of the cohort. Of course we understand that life gets crazy sometimes, and there can be extenuating circumstances, we ask that you clear your schedule and be ready to dive into the program for the full 8 weeks.

We suggest budgeting about 5-7 hours per week. Between our weekly group strategy calls, the individual videos, modules, and takeaway assignments, 5-7 hours/week is realistic, and 10 hours per week is the maximum you can expect to dedicate to the program.

Some weeks will be more intensive with regards to your tasks than others, this is because launching a brand into market is no small task! We will be here to help you create a plan, set expectations and hold you accountable during the entirety of the program.

YES! As long as you are a Sohuis Insider, you’ll have lifetime access to this program, as well as every other course, workshop and resource available to our community in the Sohuis Vault. 

Participants are strongly encouraged to participate in Demo Day, it’s a huge milestone and an incredible experience to represent your company in this way. However, program participants are not required to pitch. Our Demo Day is not a ‘Shark Tank’ look-a-like event, it’s a safe space with marketing and business experts who are there to help you and empower your brand voice.