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Fall 2021 Cohort is in session

Program kicks off in:

Applications for the Fall cohort are closed.
Get on our list below for details when applications open in early 2022!

Program Transformation

The Lucy Lab is an 8 week virtual accelerator program that helps female founders catapult their brands from early-stage to market readiness.

Who is the Lucy Lab for?

Female entrepreneurs and business owners who have a clearly-defined product and/or service and who want to EXPEDITEtheir launch into the market based on proven playbooks and a results-driven curriculum.

Who gets into the program?

Ten (10)stellar womenpreneurs who are ready to launch and lead with confidence and take their business to the next level alongside a tight family of other founders, mentors and marketing experts. 

DOES THIS SOUND LIKE YOU?

GET IT DONE Type of Personality

Where there’s a will, there’s a way. You are an action-oriented founder and ready to execute on what you learn.

You are Not Held Back By a Limited Mindset

You have a fundamental belief that you are worthy and ready for your business to succeed.

You Have a Burning Desire To Do What You Love

And nothing will stop you from building this business, no matter how long it takes you to get there.

The Glass is Always Half Full

You are a natural opportunist, and while you don’t have all the answers, you are driven to find solutions and opportunity for yourself and your business.

Program Highlights

The Lucy Lab is an industry-agnostic marketing focused accelerator with a proven, curated curriculum for female founders that teaches you how to build and launch products/services that your ideal customers want, need, and will pay for.

Mindset

Launching a brand to market requires a specific set of mental tools to prepare you for the many obstacles you’ll overcome as you prepare to launch. We’ll teach you how to embrace progress over perfection, and how to approach your go-to-market strategy iteratively with proven feedback loops and validation tools. 

Access to what matters

You’ll gain exclusive access to 1:1 coaching and group community guidance, while working side-by-side with Sohuis Founder/CEO, Jessica Korthuis. You’ll also get equipped with the tools and resources you need to take your product/service to market, as well as access to Sohuis Community mentors and advisors.

Focus & Accountability

You can’t build your business in a vacuum. We are here to provide you with the clarity, focus, and accountability to get your brand launched and in market with the greatest chance of success. We are here to celebrate your successes and to hold you accountable to your goals during the program.

Our Recent Graduates

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A HUGE congratulations to Shannon Leon, founder of VPack for Women, winner of The Lucy Lab Fall 2020 Pitch Competition, and winner of the American Express  “100 for 100” grant program in partnership with IFundWomen.

I cannot be more proud and honored to stand alongside these women. Their dedication, hard work and determination to bring their business ideas to life is what drives me to be a better community builder, mentor, and leader for this program. I adore every single one of them!

– Jessica Korthuis, Founder of Sohuis, Lead Lucy Lab Mentor

The Lucy Lab

How it Works

100% virtual, accessible no matter where you are.

For 8 weeks, we’ll meet weekly every Tuesday from 7-9pm EST.

Starting on July 27th, 2021, our cohort will meet weekly every Tuesday from 7-9pm EST with Jessica Korthuis, Sohuis’ Founder and CEO as your program lead.

  • Founders have weekly, pre-recorded modules they need to finish, as well as specific assignments they complete each week.
  • In addition to our weekly cohort calls, participants also get access to a private Slack Channel where we work together outside of our virtual “in-person” time.
  • Jessica personally supports this channel weekly, and founders can ask questions and get advice and feedback in real time.

You will be given a workbook and access to the entire curriculum that has been built on proven and practiced marketing frameworks. The knowledge you’ll acquire in this program will equip you with transferableskills that you can apply well beyond the 8-week accelerator.

The formal program ends with a live, virtual, demo-day, where you will have the opportunity to pitch your business and create a flawless pitch deck that encompasses everything you learned in the program to a panel of marketing experts and successful womenpreneurs. 

Pitch winners will be selected by our panel of mentors and receive an incredible digital package of prizes from our brand partners.

Some quick and important details:

  • All weekly sessions are mandatory to attend
  • You must be committed to the entirety of the program

Upon successful completion of the program, all Lucy Lab Graduates will receive a certificate of completion.

The Lucy Lab was a game changer!

The Lucy Lab is where you take a step back to take a step forward, working “on” your business with mentors that are invested and fellow founders that are in the trenches with you. You can’t help but be changed and awakened to what your true potential can be. The Lucy Lab gave me resources and direction, but also the structure to go big!

– Sharnell Weathersby, Founder & CEO, Somei

Educational Pillars

The program has been exclusively designed to address the unique challenges female founders face when branding, marketing and launching their companies. Below are our educational pillars and broad themes participants will learn: 

The Lean Startup

A movement that completely transformed how products are built and launched, this first pillar is all about shifting and building your mindset.

In these modules, you’ll learn how to think completely differently about launching your business into the market, embrace the notion that progress is better than perfection, and learn 11 key Lean Startup principles that will become the fundamental pillars to building and launching your business.

Customer Validation

A great go-to-market strategy principle is to create demand before you produce supply when possible. You’ll learn how to identify and find your ideal customer, and determine if they will actually PAY for your unique solution. 

Product/Market Fit

Your product/market fit is the intersectionality of your unique selling points and what your customer actually needs and wants. Learn how to determine what your product/market fit is and build your business on a foundation that is primed for meaningful branding. 

Building Blocks to Branding

Building a brand is a series of delicate, interconnected steps. These modules will teach you how to build a brand that resonates with your ideal customer and create a brand platform that is unique to you and your business.

Clearly Communicating Your Impact & Vision - Ready, set, launch!

Participants end the program with a flawless pitch deck/presentation that clearly communicates exactly what they do, who they help, why they help them, and why their solution is the best option in the marketplace.

Graduates of the The Lucy Lab will leave the program with a brand that is market-ready and validated with a clear purpose and vision, giving them all of the building blocks needed to dominate their market. 

Wise words from past grads

I came in with a vague notion of what I wanted to build but also with competing visions and no strategy for prioritizing. The mentors were so accessible and specific in their feedback, which allowed me to hear my own vision reflected back to me and refined into something that I was excited by. The level of collective expertise brought into the experience by the mentors was higher than I could have expected, and I have so many new possibilities to consider in bringing my pitch to fruition. — Jenny Maenpaa, Founder, Forward in Heels & Feminist AF

Lucy Lab was an incredible experience!

I came in with a vague notion of what I wanted to build but also with competing visions and no strategy for prioritizing. The mentors were so accessible and specific in their feedback, which allowed me to hear my own vision reflected back to me and refined into something that I was excited by. The level of collective expertise brought into the experience by the mentors was higher than I could have expected, and I have so many new possibilities to consider in bringing my pitch to fruition.
— Jenny Maenpaa, Founder, Forward in Heels & Feminist AF
The Lucy Lab will GET. IT. DONE. You WILL have a fully fleshed out business upon completion. You will be able to look at the work you've done, and move on with confidence, with solid direction. You could not BE in better hands -- it's just not possible. The Lucy Lab will propel you into the reality of your dreams for your business -- so be ready!!! — Lynsi Stevens, Founder, Crystal Case

YOU. ARE. HELD!!! You will want for NOTHING!! EVERY question, EVERY inquiry will be answered, and you will have solid direction and support from Jess herself. You could not be in better hands. You will never be lost.

The Lucy Lab will GET. IT. DONE. You WILL have a fully fleshed out business upon completion. You will be able to look at the work you’ve done, and move on with confidence, with solid direction. You could not BE in better hands — it’s just not possible. The Lucy Lab will propel you into the reality of your dreams for your business — so be ready!!!
— Lynsi Stevens, Founder, Crystal Case
I am coming out of this program with knowledge on Lean Startup Strategy, experience in pitching, competitions, a much clearer product offering and a lot more knowledge on what areas need growth and nurturing - Finding differentiating factors amongst my product offerings AND a wonderful group of female founder friends. I am forever grateful for your support and your mentorship. You made us all feel like we were part of a family, not just a marketing accelerator and that was really special. — Fatima-Zohra Hakam (FZ), Founder, ZORA

I would recommend this to any female founder who is starting her business and in need of guidance and support along her journey.

I am coming out of this program with knowledge on Lean Startup Strategy, experience in pitching, competitions, a much clearer product offering and a lot more knowledge on what areas need growth and nurturing – Finding differentiating factors amongst my product offerings AND a wonderful group of female founder friends. I am forever grateful for your support and your mentorship. You made us all feel like we were part of a family, not just a marketing accelerator and that was really special.
— Fatima-Zohra Hakam (FZ), Founder, ZORA
Before going into the program, I thought I had a pretty decent understanding of who my customers were, but The Lucy Lab challenged me to dive deeper than what I would've imagine. I didn't leave just only understand the "soul" of my customers, but I also defined the products and services I could create that helped and added value for them. The Lucy Lab is grounded in business principles that actually work and is used in business world and not a random framework someone created. One of the best part is you walk away also having a community of women who are your forever supporters. — Adrienne Berry, Founder, The Cultured Career

The Lucy Lab was absolutely critical, it was the 'thing' that both my business and I needed to understand essential elements of marketing and the product.

Before going into the program, I thought I had a pretty decent understanding of who my customers were, but The Lucy Lab challenged me to dive deeper than what I would’ve imagine. I didn’t leave just only understand the “soul” of my customers, but I also defined the products and services I could create that helped and added value for them. The Lucy Lab is grounded in business principles that actually work and is used in business world and not a random framework someone created. One of the best part is you walk away also having a community of women who are your forever supporters.
— Adrienne Berry, Founder, The Cultured Career
The Lucy Lab is a great program to take your start-up/business to the next level and build a solid foundation. Jessica gives you a personalized experience, unlike larger accelerator programs - An investment for yourself and your business and if you're lucky, you'll be around a kick-ass group of womxn that will become friends for life! — Cherie Marquez, CEO, Elasticco

Get ready to work, it's fun, robust, but it's up to you to make the most of it. Jessica makes learning fun!

The Lucy Lab is a great program to take your start-up/business to the next level and build a solid foundation. Jessica gives you a personalized experience, unlike larger accelerator programs – An investment for yourself and your business and if you’re lucky, you’ll be around a kick-ass group of womxn that will become friends for life!
— Cherie Marquez, CEO, Elasticco
I am just in awe of all that came out of participating in The Lucy Lab. It was beyond want I imagined it to be. In my 14-years of entrepreneurship no other program or schooling has given me the gems that I collected here and in such a short period of time. The connections made here among the participants, I couldn't have asked for a more supportive group. The Lucy Lab took me from raw tears telling my story of how the company was created to suited in armor of bravery boldly proclaiming my place as the face of urinary and vaginal health. My company went from idea to a full fledge powerhouse in 6 weeks!

This is THE best investment you could make in yourself, your company, and your time! Be all in, embrace the process, and you and your company be transformed. Guaranteed!

I am just in awe of all that came out of participating in The Lucy Lab. It was beyond want I imagined it to be. In my 14-years of entrepreneurship no other program or schooling has given me the gems that I collected here and in such a short period of time. The connections made here among the participants, I couldn’t have asked for a more supportive group. The Lucy Lab took me from raw tears telling my story of how the company was created to suited in armor of bravery boldly proclaiming my place as the face of urinary and vaginal health. My company went from idea to a full fledge powerhouse in 6 weeks!

This lab is essential for so many reasons.

The Lucy Lab helps to give your business a solid foundation from which you can spring forward. I promise that every penny spend on being a part of the Lucy Lab is worth it. Over a few short weeks you will learn to transform your thoughts, ideas and plans into something you might not have expected. The processes learned in The Lucy Lab are transferable to everything you do. You’ll have the support and guidance of Jess, Mari, amazing mentors and your cohorts who become your new personal network! My business is more defined and better off for the time that I spent with these amazing women.

– Carrie Bonney, Founder of Just Sip It 

Our Fall mentors

Our mentors and program leaders are second-to-none. They are marketing, communications, branding and entrepreneurial experts who deeply care about our cohort and have offered their brilliance to ensure their success. Meet our Fall mentors! 
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Jessica Korthuis, Co-founder of Sohuis, Creator of The Lucy Lab & Lead Cohort Mentor

A leading marketing executive with 10+ years of experience working with creative agencies, small businesses, nonprofits and global enterprises, Jessica is a powerhouse brand strategist and two-time entrepreneur. In her tenure, she has led marketing strategies for Red Bull, TedxWomen, Girls Who Code, Stanford University, and Florida Institute of Technology.

She is a mentor for the Social Enterprise Alliance, Founder Institute, brand advisor to Rebuild Globally, a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and was most recently listed as a “Women to Watch in 2019 and Beyond” by the nationally-accredited publication, Bizwomen.

Her role as the lead cohort mentor:

Jessica will be leading you every step of the way, challenging and encouraging you to ask the right questions, she’ll get you out of your comfort zone (quickly!). Jessica makes learning super fun and engaging, she’s your go-to marketing strategist for the entire program.

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Sarah Salvatoriello, Founder of &and&, Brand Strategist, Armchair-Psychologist

Sarah has spent 18+ years working with global media companies, in-house agencies, design studios, and advertising agencies as a Creative Director and Brand Strategist before jumping into her latest venture — &and&. Her full-service creative collective is on a mission to help brands show and tell their story to the world through content creation, coaching & connection. As a maker, armchair psychologist, and ISFJ, she has perfected a holistic approach to creative endeavors. Sarah is the former Creative Director for The Food Innovation Group, as well as the Former Head of Enterprise Branding Strategy for Condé Nast. 

Her role as a mentor:

Danielle has come on board to mentor our founders on brand positioning, and will be helping them create their core value proposition content.

She will help our founders bring truth to their brand positioning statements in ways that rings authentic to them and their visions as founders.

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Kimberly Ofori, Growth Strategist, Scale-Up Mentor

Kimberly Ofori is a serial entrepreneur, Founder of Growth Lab, Consultant at ScaleUp, and mentor at the Founder Institute and FEM-START. She has started, scaled and soldmultiplebusinesses over the past decade ranging from digital platforms, human resource solutions to lifestyle brands. Kimberly also founded the Apreneur Network, the first digital networking platform for African entrepreneurs that was recently sold to a US investor. She knows exactly what it takes to truly scale. 

Her role as a mentor:

Kimberly will be mentoring our cohort on fundraising and scaling strategies. She is based in the Netherlands, and has kindly offered up her coveted Calendly link so that our founders can book 1:1 coaching calls with her exclusively. 

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Gino Perrotte, Interpersonal Communication & Public Speaking Expert, Founder of Right Brain Journeys

As an award-winning expert in culture and communication, Gino draws upon more than two decades of corporate management/training and academic research/teaching experiences to guide individuals and organizations through a strategic journey of self discovery and awareness.

Gino’s success with clients transcends cultures and industries and is anchored in his ability to create purposeful cross-cultural relationships by connecting on a human to human level. He is a published author on the subjects of culture, gender, nonverbal communication, online learning initiatives, study abroad, and soft skills.

His role as a mentor:

As an interpersonal and nonverbal communication expert, Gino will help our Ladies of the Lab prepare to deliver their pitches with power, conviction, and intention. So much of what we communicate happens nonverbally, which is especially difficult to do in the virtual world we are living in now. Gino will help our founders understand how their verbal cues and nonverbal behaviors can persuade the audience to lean-in to pieces of their pitch that matters most.

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Lauren Washington, Co-founder & CEO, Fundr, Co-founder of Black Women Talk Tech

Lauren is the cofounder and CEO of Fundr, a platform that automates and removes bias from seed investing by creating portfolios of AI-vetted startups.

Prior to this, Lauren cofounded Black Women Talk Tech, the largest membership organization and only conference for black women founders and KeepUp, a social listening platform. Her companies have won multiple awards including the world’s largest pitch competition, 43North and the Advanced Imaging Society’s Distinguished Leadership Award. She has been featured in The New York Times, Elle, Inc and Black Enterprise and has been listed as a top female entrepreneur in Essence Magazine, Entrepreneur Magazine and CIO Magazine among others.

Her role as a mentor:

Lauren has successfully raised millions of capital for her ventures. She knows exactly how to communicate a brand story in a pitch deck – and specifically – what investors need to see when they review potential portfolio companies. Lauren will be coaching our founders on their pitch decks, pitch prep, and content delivery to get them ready for Demo Day.

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Rachel Sheppard, Director of Global Marketing at Founder Institute & Co-Creator of the Female Founder Initiative 

As the Director of Global Marketing at the Founder Institute, Rachel designs digital marketing strategies in 180+ cities and 65+ countries to grow the brand’s mission to continue being the world’s premier idea-stage seed accelerator program. She is also the co-creator of the Female Founder Initiative and the FI for Good Campaign – initiatives designed to empower female entrepreneurship and social impact across the globe.

Her role as a mentor:

One of the cornerstones of the Founder Institute’s accelerator program is their pitching criteria. Rachel has reviewed and helped hundreds of founders create their pitch decks (whether they are seeking investment, landing partnerships, or attracting new clients), Rachel has done it all. As a mentor, Rachel will help our founders put together the pillars of their pitch decks to ensure they are hitting all of the key marks of successful pitches. She will make sure their frameworks make sense, and that their pitches are as strong as possible on demo day.

Spring PARTNERS

We’ve teamed up with incredible partners to support the Spring 2021 Cohort, check out our partners below!
Fall partners will be announced soon.
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Mark your calendars for the Fall 2021 Cohort!

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May 28th, applications open

Applications will open to Sohuis Insiders first, who will have the opportunity to receive priority placement in the program. Only a total of 10 finalistswill be accepted into the program to ensure accountability and maintain the optimal program experience for our cohort.

July 2nd, early bird applications close

Early bird pricing will be available until July 2nd, 2021. If you apply and are accepted into the program before July 2nd, you will receive a 10% discount on your enrollment.

July 23rd, last call for applications

Applications will close on July 23rd, 2021 and our team, committee of community mentors and advisors will make their final selections of remaining applicants.

July 25th, final applicants are selected & notified

We will send you an email notifying you of whether or not you have been accepted into the program. If selected, you will have 72 hours to submit your tuitionin order to reserve your spot. Otherwise, we’ll have to give your spot to another candidate.

July 27th, Fall 2021 cohort begins

Spring cohort participants kick off the program by welcoming you to The Lucy Lab tribe where you’ll meet our partners and trusted community advisors and mentors during your program orientation. We’ll be jumping right in!

September 14th, Fall 2021 cohort completes

Our formal program will come to a close, hooray! You did it! We’ll celebrate all of your hard work during a virtual happy hour with some of our favorite community mentors and advisors, as well as the fellow participants from the cohort. 

After the program completes on April 6th, you will have an additional two weeks to prep your pitch for demo day.

September 16th, Demo Day

It’s time to flaunt your fabulous brand and show the world what you’re made of! We’ll be hosting a virtual event with a live audience and sharing this opportunity through our incredible partners. You’ll be given 3-minutes to pitch your company to a panel of marketing experts, and pitch winners will receive an amazing collection of prizes to keep you moving and growing after the program.

Mark your calendars for the Fall 2020 Cohort!

The Lucy Lab

May 28th, applications open

Applications will open to Sohuis Insiders first, who will have the opportunity to receive priority placement in the program. Only a total of 10 finalistswill be accepted into the program to ensure accountability and maintain the optimal program experience for our cohort.

July 2nd, early bird applications close

Early bird pricing will be available until July 2nd, 2021. If you apply and are accepted into the program before July 2nd, you will receive a 10% discount on your enrollment.

July 23rd, last call for applications

Applications will close on July 23rd, 2021 and our team, committee of community mentors and advisors will make their final selections of remaining applicants.

July 25th, final applicants are selected & notified

We will send you an email notifying you of whether or not you have been accepted into the program. If selected, you will have 72 hours to submit your tuitionin order to reserve your spot. Otherwise, we’ll have to give your spot to another candidate.

July 27th, Fall 2021 cohort begins

Spring cohort participants kick off the program by welcoming you to The Lucy Lab tribe where you’ll meet our partners and trusted community advisors and mentors during your program orientation. We’ll be jumping right in!

September 14th, Fall 2021 cohort completes

Our formal program will come to a close, hooray! You did it! We’ll celebrate all of your hard work during a virtual happy hour with some of our favorite community mentors and advisors, as well as the fellow participants from the cohort. 

After the program completes on April 6th, you will have an additional two weeks to prep your pitch for demo day.

September 16th, Demo Day

It’s time to flaunt your fabulous brand and show the world what you’re made of! We’ll be hosting a virtual event with a live audience and sharing this opportunity through our incredible partners. You’ll be given 3-minutes to pitch your company to a panel of marketing experts, and pitch winners will receive an amazing collection of prizes to keep you moving and growing after the program.

perks from our amazing partners

She Leads Media

Media for women leaders and entrepreneurs

The 1st place winner will be featured in an interview on the She Leads Podcast, Sugar Coated, and receive a full editorial feature in the She Leads Newsletter.

The GUILD

A global community curating exclusive introductions for women to meet and empower other women.

The GUILD will be providing two (2) complimentary annual memberships to the 1st and 2nd place winners of our Demo Day pitch competition.

Entreprenistas

A New York-based media company with a top rated podcast on itunes

Entreprenistas will be featuring ALL of our participating founders on their Instagram page of over 100K followers, and they’ll receive an editorial feature on the Entreprenistas Blog!

Statusphere

Influencer marketing platform, helping people discover brands they love

Statusphere will be providing all of our participating founders with a custom curated “Influencer Mystery Box,” full of products from female owned and operated small businesses. 

Founder Institute

The world’s largest global seed accelerator program

Founder Institute (FI) will be providing the winner of our demo day pitch competition with a fellowship to their prestigious entrepreneurial incubator. This is a 4 month program that has been proven to help pre-seed entrepreneurs get the traction, funding, mentorships and resources they need to take their businesses to the next level. 

Right Brain Journeys

Transforming mindsets, perspectives and relationships through communication

Founded by Gino Perrotte, Public Speaking Expert, published author and university lecturer, Gino will be providing exclusive access to his Public Speaking Class for Professionals to the 1st place winner of our pitch competition that will focus on mastering public speaking and external communication.

Global Links

Empowering Women Through education and entrepreneurship

The Global Links Initiative is a cross-cultural training program sponsoring high-achieving female scholars from emerging countries to foster their social entrepreneurial knowledge and skills. Global Links will be providing all of our founders with swag and products produced and manufactured by women owned business in emerging and developing countries.

The Female Founder Collective

By increasing the wealth and opportunities for women-owned businesses, we can significantly impact our communities for the better.

The Female Founder Collective (FFC) will be providing the winner of our demo day pitch competition a complimentary 1 year annual membership to their exclusive, high-value community.

Million Dollar Women

Amazon Top 20 for Women & Business | Axiom Business Book Award Winner 2016

Written by Julia Pimsleur, award winning author and founder of Little Pim, the world’s leading language tool for children and one of the few women-led venture backed companies in the U.S., Million Dollar Women is a guide to taking your business to the million-dollar mark and beyond. All of our participating founders will receive a personally signed copy of Million Dollar Women from Julia.
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Why is it called The Lucy Lab?

The Sohuis logo is an elephant, and her name is Lucy! Our founder chose an Elephant to represent Sohuis because she felt that Elephants illustrated our core brand pillars: Compassion, Strength, Leadership, Education, Mentorship & Community. To honor our pillars and authentically live our own brand values, we have dedicated this accelerator to Lucy, our leading lady and guiding light for our brand.
10% of our all of our educational programming, membership and accelerator revenue gets put into our “Lucy Fund,” which is then donated to organizations that rehabilitate and rescue endangered African Elephants.

 

You can learn more about our passion for supporting endangered elephants here.
Lucy-Lab-Logo_DARK-BLUE_Turquoise

Why is it called The Lucy Lab?

The Sohuis logo is an elephant, and her name is Lucy! Our founder chose an Elephant to represent Sohuis because she felt that Elephants illustrated our core brand pillars: Compassion, Strength, Leadership, Education, Mentorship & Community. To honor our pillars and authentically live our own brand values, we have dedicated this accelerator to Lucy, our leading lady and guiding light for our brand.
10% of our all of our educational programming and membership revenue gets put into our “Lucy Fund,” which is then donated to organizations that rehabilitate and rescue endangered African Elephants.

 

You can learn more about our passion for supporting endangered elephants here.

Got Questions?

We have answers.

For other questions about the program, please email [email protected]

Founders who participate in our program build their businesses on a solid foundation and get market-ready in a fraction of the time and effort it would take a founder doing this process alone.

Apply to participate in our Fall 2021 Cohort now. Cohort kicks off in…

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Sohuis is Proud members of The Female Founder Collective

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