
Spring 2021 Cohort
Applications Are OPEN!
Founders who apply before January 31st, 2021 will receive 10% off their tuition and priority placement in the program.
Program kicks off in:
Program Transformation
The Lucy Lab is a 6 week virtual accelerator program that helps female founders catapult their brands from early-stage to market readiness.
Who is the Lucy Lab for?
Female entrepreneurs and business owners who have a clearly-defined product and/or service and who want to EXPEDITE their launch into the market based on proven playbooks and a results-driven curriculum.
Who gets into the program?
Ten (10) stellar womenpreneurs who are ready to launch and lead with confidence and take their business to the next level alongside a tight family of other founders, mentors and marketing experts.
DOES THIS SOUND LIKE YOU?
Program Highlights
The Lucy Lab is an industry-agnostic accelerator with a proven, curated curriculum for female founders who want to build meaningful businesses and live their lives by their own rules.
Mindset
Launching a brand to market requires a specific set of mental tools to prepare you for the many obstacles you’ll overcome as you prepare to launch. We’ll teach you how to embrace progress over perfection, and how to approach your go-to-market strategy iteratively with proven feedback loops and validation tools.
Access to what matters
You’ll gain exclusive access to 1:1 coaching and group community guidance, while working side-by-side with Sohuis Founder/CEO, Jessica Korthuis. You’ll also get equipped with the tools and resources you need to take your product/service to market, as well as access to Sohuis Community mentors and advisors.
Focus & Accountability
You can’t build your business in a vacuum. We are here to provide you with the clarity, focus, and accountability to get your brand launched and in market with the greatest chance of success. We are here to celebrate your successes and to hold you accountable to your goals during the program.
Recent Graduates of the Fall 2020 Cohort







A HUGE congratulations to Shannon Leon, founder of VPack for Women, winner of The Lucy Lab Fall 2020 Pitch Competition, and winner of the American Express “100 for 100” grant program in partnership with IFundWomen.
I cannot be more proud and honored to stand alongside these women. Their dedication, hard work and determination to bring their business ideas to life is what drives me to be a better community builder, mentor, and leader for this program. I adore every single one of them!
– Jessica Korthuis, Founder of Sohuis, Lead Lucy Lab Mentor

How it Works
100% virtual, accessible no matter where you are.
For 6 weeks, we’ll meet weekly every Tuesday from 7-9pm EST.
Starting on March 2, 2021, our cohort will meet weekly every Tuesday from 7-9pm EST with Jessica Korthuis, Sohuis’ Founder and CEO as your program lead.
- Founders have weekly, pre-recorded modules they need to finish, as well as specific assignments they complete each week.
- In addition to our weekly cohort calls, participants also get access to a private Slack Channel where we work together outside of our virtual “in-person” time.
- Jessica personally support this channel weekly, and founders can ask questions and get advice and feedback in real time.
You will be given a workbook and access to the entire curriculum that has been built on proven and practiced marketing frameworks. The knowledge you’ll acquire in this program will equip you with transferable skills that you can apply well beyond the 6 week accelerator.
After the formal 6 week program ends, you will have 2 additional weeks to prepare for the live, virtual, demo-day, where you will have the opportunity to pitch your business and create a flawless pitch deck that encompasses everything you learned in the program to a panel of marketing experts and successful womenpreneurs.
Pitch winners will be selected by our panel of mentors and receive an incredible digital package of prizes from our brand partners.
Some quick and important details:
- All weekly sessions are mandatory to attend
- You must be committed to the entirety of the program
Upon successful completion of the program, all Lucy Lab Graduates will receive a certificate of completion.
This is a game changer You need this program sis.
Sohuis creates powerful tools for entrepreneurs to learn and grow their businesses. They not only work with business owners to improve their online presence, but also have courses that focus on branding and marketing than can definitely take your business to the next level. If you’re looking to get unstuck in your business, connect to Sohuis’ programs and move your business forward.
– Afenya Montgomery, Founder & CEO, TheiCanCollective
Educational Pillars
The program has been exclusively designed to address the unique challenges female founders face when branding, marketing and launching their companies. Below are our educational pillars and broad themes participants will learn:
Wise words from past grads

Lucy Lab was an incredible experience!
— Jenny Maenpaa, Founder, Forward in Heels & Feminist AF

YOU. ARE. HELD!!! You will want for NOTHING!! EVERY question, EVERY inquiry will be answered, and you will have solid direction and support from Jess herself. You could not be in better hands. You will never be lost.
— Lynsi Stevens, Founder, Crystal Case

I would recommend this to any female founder who is starting her business and in need of guidance and support along her journey.
— Fatima-Zohra Hakam (FZ), Founder, ZORA

The Lucy Lab was absolutely critical, it was the 'thing' that both my business and I needed to understand essential elements of marketing and the product.
— Adrienne Berry, Founder, The Cultured Career

Get ready to work, it's fun, robust, but it's up to you to make the most of it. Jessica makes learning fun!
— Cherie Marquez, CEO, Elasticco

This is THE best investment you could make in yourself, your company, and your time! Be all in, embrace the process, and you and your company be transformed. Guaranteed!
This program offers much more than a one-time solution.
The Lucy Lab provides a methodology that teaches you how to think critically about your business, both today and tomorrow. Jessica walks you through the tough questions to get to answers that are real for you and your unique business.
– Emily Wray, Founder of Make Sense Media
Program Tuition
The Lucy Lab Accelerator is focused on ensuring that our graduates complete all of the necessary, critical, steps needed to make sure their businesses are being built on a solid foundation.
The women who go through our program become market ready in a fraction of the time it would take someone to navigate launching a product/service on their own without our resources.
Sohuis Annual Insiders receive a discount of 30% on our program (we LOVE our community).
Join as a Sohuis Insider to receive your discount on the program.
(members who are currently on the free trial do not qualify for the discount on the program)
/ month for 10 months
FALL PARTNERS
We teamed up with incredible partners to support the founders who participated in the Fall 2020 Cohort of The Lucy Lab. Details on Spring partners will be coming soon!










program details & benefits
perks from our amazing partners
Our partners came together to offer incredible perks and prizes to the founders participating in the Fall 2020 Cohort. We’ll be launching even more perks for the Spring!
Statusphere
Influencer marketing platform, helping people discover brands they love
Statusphere will be providing all ten (10) participating founders with a custom curated “Influencer Mystery Box.”
The GUILD
A global community curating exclusive introductions for women to meet and empower other women.
The GUILD will be providing two (2) complimentary annual memberships to the 1st and 2nd place winners of our pitch event on November 12th.
Entreprenistas
A New York-based media company with a top rated podcast on itunes
Entreprenistas will be providing all of our founders with a $75 gift card to purchase Entreprenista Swag. They will also feature the 1st place winner of our pitch competition on their Instagram page of over 100K followers, and they’ll receive an editorial feature on the Entreprenistas Blog!
She Leads Media
Media for women leaders and entrepreneurs
The 1st place winner will be featured in an interview on the She Leads Podcast, Sugar Coated, and receive a full editorial feature in the She Leads Newsletter.
Future of Femtech
A lifestyle women’s community for womxn’s health leaders
Future of Femtech will be providing all ten (10) participating founders with a gorgeous Wellness Care Package upon program kick off.
Right Brain Journeys
Transforming mindsets, perspectives and relationships through communication
Founded by Gino Perrotte, Interpersonal Communication Expert, published author and university lecturer, Gino will be providing 2 (two) 60-minute private coaching sessions to the 1st place winner of our pitch competition that will focus on showcasing their personal brand through communication.
Got Questions?
We have answers.
For other questions about the program, please email [email protected]
Founders who participate in our program build their businesses on a solid foundation and get market-ready in a fraction of the time and effort it would take a founder doing this process alone.
