WELCOME TO SOHUIS
Branding and marketing education designed for female founders and aspiring entrepreneurs
Hey there!
I’m Jessica Korthuis.
Founder of Sohuis, Branding & Marketing Maven, Educator
I educate female founders and aspiring entrepreneurs with branding and marketing resources so that they can level-up their marketing game and create authentic and meaningful businesses.
A self-taught marketer and two-time entrepreneur, I’ve worked with some of the biggest brands in the world. My mission is to help female founders build incredible businesses so that they have the freedom and power to live their lives by their own rules.
So tell me, what’s your brand’s
If I had a dollar for every entrepreneur who’s asked me how to differentiate themselves, their brand, or their product, I would be living the LIFE.
I’m here tell you the secret, you ready?
Your brand’s secret sauce is your ability to genuinely understand your customer and communicate to them in an authentic, accessible way. (Yup, it’s not much more complicated than that).
Not sure who your customers are? Been there. Launched a product only to find that people don’t actually want it? Been there too. Agonized over endless logo designs only to pick one that you ended up changing 6 months later?
Yea, I feel you.
Some tidbits about me
Two-time entrepreneur, former co-founder of a branding agency, marketing and branding expert, online educator, dry-shampoo enthusiast, chief mom boss.
I believe in making small businesses better — more profitable, authentic and fun.
Most Popular
Some of my favorite resources to get you started
Marketing Fundamentals for Small Businesses
Featured Training
The best $29 you’ll ever spend.
“The 3 most effective marketing channels for entrepreneurs”
Free Guide!
Color Psychology for Marketing
Featured Course
$19.00
FREE!
Changing lives one womenpreneur at a time
“Going through Jessica’s course was eye-opening, educational and inspirational. Not only does she provide the resources and tools to help you construct a robust marketing plan for your business, but she gives you the WHY behind the practices. I would highly recommend her program to anyone looking to take their start up to the next level under the guidance of someone who is truly an expert in her field.”
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"Straight, with no chaser."
“Jessica’s blueprint is seriously #1. Jessica is what I call, straight with no chaser. So if you want education straight with no chaser, this is the place to be. Jessica has helped me tap into my authentic purpose, she helped me understand and how to get my tribe!”
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"Jessica's mind is a work of art."
“She speaks from a true knowledge base that has informed practices as a female entrepreneur. You feel like you’re sitting in a coffee shop as if you’ve known each other forever. She really wants each and every women’s business to succeed!”
READY, GET SET, GO!
Discover, define and distinguish your brand in 30 days or less.
Jumpstart your brand using real-world business applications and marketing principles.
Discover your brand’s secret sauce, define its values and purpose, and distinguish your service offerings to stand out from the crowd.
THE SOHUIS BLOG
A COLLECTION OF STORIES, TIPS, ADVICE AND INSPIRATION CURATED BY FEMALE FOUNDERS, FOR FEMALE FOUNDERS.
Staying Positive on Social Media (Especially When It’s Your Job)
As someone who works in social media for a living, I know how discouraging scrolling can be at times. Or even just feeling blah after being online for twenty minutes. At this point, we get it. Our online lives aren’t us, or even close to it. The images, statuses, and profiles are just tiny […]
Why I Don’t Believe in New Year’s Resolutions & 7 Steps To Replace Them
You know when you’re on a job interview and they ask, “what’s your five-year plan?” You take a deep breath, smile and come up with an answer on the spot because, let’s face it, you haven’t even decided what you’re eating for dinner that night. Resolutions are just like these so-called, long-term plans that society […]
