Welcome to Sohuis
Branding and marketing education for female founders and aspiring entrepreneurs
Join the Sohuis Membership Community and get access to brand coaching, courses, mentors (and more) for only $29/month
Say what? yea girl!
Hey there!
I’m Jessica Korthuis.
Founder of Sohuis, Branding & Marketing Maven, Educator
I educate female founders and aspiring entrepreneurs with branding and marketing resources so that they can level-up their marketing game and create authentic and meaningful businesses.
A self-taught marketer and two-time entrepreneur, I’ve worked with some of the biggest brands in the world. My mission is to help female founders build incredible businesses so that they have the freedom and power to live their lives by their own rules.
So tell me, what’s your brand’s
If I had a dollar for every entrepreneur who’s asked me how to differentiate themselves, their brand, or their product, I would be living the LIFE.
I’m here tell you the secret, you ready?
Your brand’s secret sauce is your ability to genuinely understand your customer and communicate to them in an authentic, accessible way. (Yup, it’s not much more complicated than that).
Not sure who your customers are? Been there. Launched a product only to find that people don’t actually want it? Been there too. Agonized over endless logo designs only to pick one that you ended up changing 6 months later?
Yea, I feel you.
Some tidbits about me
Two-time entrepreneur, former co-founder of a branding agency, marketing and branding expert, online educator, dry-shampoo enthusiast, chief mom boss.
I believe in making small businesses better — more profitable, authentic and fun. Get started with some of my favs below.
Marketing Fundamentals for Small Businesses
Featured Training
The best $29 you’ll ever spend.
“The 3 most effective marketing channels for entrepreneurs”
Free Guide!
Color Psychology for Marketing
Featured Course
Get this course for $29
Changing lives one womenpreneur at a time
“Going through Jessica’s course was eye-opening, educational and inspirational. Not only does she provide the resources and tools to help you construct a robust marketing plan for your business, but she gives you the WHY behind the practices. I would highly recommend her program to anyone looking to take their start up to the next level under the guidance of someone who is truly an expert in her field.”
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"Straight, with no chaser."
“Jessica’s blueprint is seriously #1. Jessica is what I call, straight with no chaser. So if you want education straight with no chaser, this is the place to be. Jessica has helped me tap into my authentic purpose, she helped me understand and how to get my tribe!”
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"Jessica's mind is a work of art."
“She speaks from a true knowledge base that has informed practices as a female entrepreneur. You feel like you’re sitting in a coffee shop as if you’ve known each other forever. She really wants each and every women’s business to succeed!”
READY, GET SET, GO!
educational resources for the boss babe on-the-go
Jumpstart your brand using real-world business applications and marketing principles.
Learn the marketing fundamentals and strategy needed to build your business on a solid foundation. Check out some of our featured courses!
THE SOHUIS BLOG
A COLLECTION OF STORIES, TIPS, ADVICE AND INSPIRATION CURATED BY FEMALE FOUNDERS, FOR FEMALE FOUNDERS.
10 Quick Strategies to Communicate Your Purpose & Values in Your Marketing
If you started your company for a reason beyond just making money, you’ve probably thought, How can I get customers as excited about this cause/mission/purpose/venture as I am? In most cases, your best customers are those who already hold values like yours, the ones upon which your company is built. Which means… they’re primed to […]
5 Mindful Steps Towards a Digital Detox
The term digital wellness has been popping up more and more recently as a sub-topic under the umbrella term, ‘wellness.’ Wellness is now a $4.3 trillion industry, according to the Global Wellness Institute. And it’s growing every day. People are beginning to heavily invest not only in their education but in their wellbeing as well. […]
