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Fall 2020 Cohort

Launches September 21, 2020

Final Deadline to Apply: August 23, 11pm EST
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Got questions about The Lucy Lab?
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Program Transformation

The Lucy Lab is a 6 week virtual accelerator program that helps female founders catapult their brands from early-stage to market readiness.

Who is the Lucy Lab for?

Female entrepreneurs and business owners who have a clearly-defined product and/or service and who want to EXPEDITE their launch into the market based on proven playbooks and a results-driven curriculum.

DOES THIS SOUND LIKE YOU?

GET IT DONE Type of Personality

Where there’s a will, there’s a way. You are an action-oriented founder and ready to execute on what you learn.

You are Not Held Back By a Limited Mindset

You have a fundamental belief that you are worthy and ready for your business to succeed.

You Have a Burning Desire To Do What You Love

And nothing will stop you from building this business, no matter how long it takes you to get there.

The Glass is Always Half Full

You are a natural opportunist, and while you don’t have all the answers, you are driven to find solutions and opportunity for yourself and your business.

Program Highlights

The Lucy Lab is an industry-agnostic accelerator with a proven, curated curriculum for female founders who want to build meaningful businesses and live their lives by their own rules.

Mindset

Launching a brand to market requires a specific set of mental tools to prepare you for the many obstacles you’ll overcome as you prepare to launch. We’ll teach you how to embrace progress over perfection, and how to approach your go-to-market strategy iteratively with proven feedback loops and validation tools. 

Access to what matters

You’ll gain exclusive access to 1:1 coaching and group community guidance, while working side-by-side with Sohuis Founder/CEO, Jessica Korthuis. You’ll also get equipped with the tools and resources you need to take your product/service to market, as well as access to Sohuis Community mentors and advisors.

Focus & Accountability

You can’t build your business in a vacuum. We are here to provide you with the clarity, focus, and accountability to get your brand launched and in market with the greatest chance of success. We are here to celebrate your successes and to hold you accountable to your goals during the program.

Changing lives one womenpreneur at a time

The Lucy Lab

“Going through Jessica’s program was eye-opening, educational and inspirational. Not only does she provide the resources and tools to help you construct a robust marketing plan for your business, but she gives you the WHY behind the practices. I would highly recommend this program to anyone looking to take their business to the next level under the guidance of someone who is truly an expert in her field.”

  • "One of the most kind, witty and creative people you will ever meet."

    As a seasoned marketing executive and producer of conferences for 10+ years, I’ve worked with marketing and branding agencies of every size and skill level, and can unequivocally say that Jessica and Sohuis are nothing short of exceptional. Not only is Jessica full of modern marketing and branding knowledge, she also has a way of expertly explaining concepts and theories in relatable and concrete ways for maximum understanding. This program is a MUST!

    "One of the most kind, witty and creative people you will ever meet."
    Adrienne Garland
    Founder & CEO, She Leads Media
  • "Straight with no chaser. This is exactly what I needed for my business."

    I tell you what, I’ve gone through some serious educational experiences, and this program is hands-down one of the best programs I’ve ever taken. The validation assessment was so enlightening. Jessica has helped me tap into my authentic purpose, she helped me understand how to understand my tribe!

    "Straight with no chaser. This is exactly what I needed for my business."
    Alana Snowden
    CEO-in-the-making
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How it Works

100% virtual, accessible no matter where you are.

For 6 weeks, we’ll meet weekly every Tuesday from 7-9pm EST.

You will be given a workbook and access to the entire curriculum that has been built on proven marketing methodologies and modern business design frameworks. The knowledge you’ll acquire in this program will equip you with transferable skills that you can apply well beyond the 6 week accelerator.

The program ends with a live, virtual, demo-day, where you will have the opportunity to pitch your business and create a flawless pitch deck that encompasses everything you learned in the program to a panel of marketing experts and Sohuis Community Mentors with Jessica Korthuis, Sohuis Founder/CEO as your lead mentor.

Pitch winners will be selected by our panel of mentors and receive an incredible digital package of prizes from our brand partners.

Some quick and important details:

  • All weekly sessions are mandatory to attend
  • You must be committed to the entirety of the program

Upon successful completion of the program, all Lucy Lab Graduates will receive a certificate of completion.

This is a game changer You need this program sis.

Sohuis creates powerful tools for entrepreneurs to learn and grow their businesses. They not only work with business owners to improve their online presence, but also have courses that focus on branding and marketing than can definitely take your business to the next level. If you’re looking to get unstuck in your business, connect to Sohuis’ programs and move your business forward.

– Afenya Montgomery, Founder & CEO, TheiCanCollective

Educational Pillars

The program has been exclusively designed to address the unique challenges female founders face when branding, marketing and launching their companies. Below are our educational pillars and broad themes participants will learn: 

The Lean Startup

A movement that completely transformed how products are built and launched, this first pillar is all about shifting and building your mindset.

In these modules, you’ll learn how to think completely differently about launching your business into the market, embrace the notion that progress is better than perfection, and learn 11 key Lean Startup principles that will become the fundamental pillars to building and launching your business.

Customer Validation

A great go-to-market strategy principle is to create demand before you produce supply when possible. You’ll learn how to identify and find your ideal customer, and determine if they will actually PAY for your unique solution. 

Product/Market Fit

Your product/market fit is the intersectionality of your unique selling points and what your customer actually needs and wants. Learn how to determine what your product/market fit is and build your business on a foundation that is primed for meaningful branding. 

Building Blocks to Branding

Building a brand is a series of delicate, interconnected steps. These modules will teach you how to build a brand that resonates with your ideal customer and create a brand platform that is unique to you and your business.

Clearly Communicating Your Impact & Vision - Ready, set, launch!

Participants end the program with a flawless pitch deck/presentation that clearly communicates exactly what they do, who they help, why they help them, and why their solution is the best option in the marketplace.

Graduates of the The Lucy Lab will leave the program with a brand that is market-ready and validated with a clear purpose and vision, giving them all of the building blocks needed to dominate their market. 

Don’t just take our word for it,

hear from some of our former graduates

What are you waiting for?

Get early access!

Put your name on the list and we’ll let you know when registration opens again.

This program offers much more than a one-time solution.

The Lucy Lab provides a methodology that teaches you how to think critically about your business, both today and tomorrow. Jessica walks you through the tough questions to get to answers that are real for you and your unique business.

– Emily Wray, Founder of Make Sense Media

OUR PARTNERS

We’ve working with incredible partners to support the founders who will be taking part in The Lucy Lab. All of our partners are participating in the program as mentors, or they are providing prizes to the winners of our Demo Day.
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program details & benefits

Access to the Entire Lucy Lab Curriculum

The curriculum also includes video lectures, takeaway assignments, resource links, guides, templates and complimentary materials.

Weekly Accountability Group Coaching

We meet weekly as a cohort every Tuesday from 7 – 9pm EST. Community is crucial to the success of this program, as program participants greatly benefit from the progress and accountability of their cohort.

Two (2) 1x1, 60-Minute, Private Coaching & Mentoring Sessions

Our Founder & CEO, Jessica Korthuis, has built and led brand strategies for many incredible brands like TedxWomen, Red Bull, Girls Who Code, Stanford University, and various global-focused organizations. As an accelerator participant, you will receive 2, 60-minute, 1×1 private coaching calls with Jessica, in addition to your time with her leading the weekly group accountability sessions.

The Lucy Lab Workbook & Access to Supplemental Educational Materials

Program participants will receive a copy of The Lucy Lab Workbook, a customizable digital guide to help you progress through the program. All participants will also receive access to a variety of supplemental materials, templates, resourceful links, and access to other marketing tools.

3-Month Membership to the Sohuis Community

All program participants will receive a complimentary membership to the Sohuis Community. If a program participant is already a Sohuis Community member, they will receive 30% off the price of The Lucy Lab.

Virtual Demo Day & Pitch Panel

We celebrate the end of the program with a live and virtual demo day. This is where program participants will showcase everything they’ve learned in the program with a 3-minute pitch deck presentation of their business. It might sound scary (or almost impossible) to pitch every important aspect of your brand in under 3 minutes, you’ll easily be able to do this by the end of the accelerator! Participants will have approximately 1 week to prepare their pitch decks before Demo Day.

$25K Worth of Program Benefits and Grand Prizes from Our Partners

The winners of the pitch deck competition will receive incredible prizes from our partners (prize details will be available soon!)

Mark your calendars for the Fall 2020 Cohort!

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July 31st, applications close for Sohuis Insiders

Applications will open to Sohuis Insiders first, who will have the opportunity to receive priority placement in the program. Only a total of 10 finalists will be accepted into the program to ensure accountability and maintain the optimal program experience for our cohort.

August 15th, early bird applications close

Early bird pricing will be available until August 15h. If you apply and are accepted into the program before August 15th, you will receive a 10% discount on your enrollment.

August 23rd, last call for applications

Applications will close on August 23rd and our team, committee of community mentors and advisors will make their final selections.

September 1st, final applicants are selected & notified

We will send you an email notifying you of whether or not you have been accepted into the program. If selected, you will have 72 hours to submit your tuition in order to reserve your spot. Otherwise, we’ll have to give your spot to another candidate.

September 21st, fall 2020 cohort begins

Fall cohort participants kick off the program by welcoming you to The Lucy Lab tribe where you’ll meet our partners and trusted community advisors and mentors during your program orientation. We’ll be jumping right in!

October 30th, fall 2020 cohort completes

Our program will come to a close, hooray! You did it! We’ll celebrate all of your hard work during a virtual happy hour with some of our favorite community mentors and advisors, as well as the fellow participants from the cohort. 

November 12th, Demo Day

It’s time to flaunt your fabulous brand and show the world what you’re made of! We’ll be hosting a virtual event with a live audience and sharing this opportunity through our incredible partners. You’ll be given 3-minutes to pitch your company to a panel of marketing experts, and pitch winners will receive an amazing collection of prizes to keep you moving and growing after the program. 

Mark your calendars for the Fall 2020 Cohort!

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July 31st, applications close for Sohuis Insiders

Applications will open to Sohuis Insiders first, who will have the opportunity to receive priority placement in the program. Only a total of 10 finalists will be accepted into the program to ensure accountability and maintain the optimal program experience for our cohort.

August 15th, early bird applications close

Early bird pricing will be available until August 15h. If you apply and are accepted into the program before August 15th, you will receive a 10% discount on your enrollment.

August 23rd, last call for applications

Applications will close on August 23rd and our team, committee of community mentors and advisors will make their final selections.

September 1st, final applicants are selected & notified

We will send you an email notifying you of whether or not you have been accepted into the program. If selected, you will have 72 hours to submit your tuition in order to reserve your spot. Otherwise, we’ll have to give your spot to another candidate.

September 21st, fall 2020 cohort begins

Fall cohort participants kick off the program by welcoming you to The Lucy Lab tribe where you’ll meet our partners and trusted community advisors and mentors during your program orientation. We’ll be jumping right in!

October 30th, fall 2020 cohort completes

Our program will come to a close, hooray! You did it! We’ll celebrate all of your hard work during a virtual happy hour with some of our favorite community mentors and advisors, as well as the fellow participants from the cohort. 

November 12th, Demo Day

It’s time to flaunt your fabulous brand and show the world what you’re made of! We’ll be hosting a virtual event with a live audience and sharing this opportunity through our incredible partners. You’ll be given 3-minutes to pitch your company to a panel of marketing experts, and pitch winners will receive an amazing collection of prizes to keep you moving and growing after the program. 

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Why is it called The Lucy Lab?

The Sohuis logo is an elephant, and her name is Lucy! Our founder chose an Elephant to represent Sohuis because she felt that Elephants illustrated our core brand pillars: Compassion, Strength, Leadership, Education, Mentorship & Community. To honor our pillars and authentically live our own brand values, we have dedicated this accelerator to Lucy, our leading lady and guiding light for our brand.
10% of our all of our educational programming, membership and accelerator revenue gets put into our “Lucy Fund,” which is then donated to organizations that rehabilitate and rescue endangered African Elephants.

 

You can learn more about our passion for supporting endangered elephants here.
Lucy-Lab-Pistacio

Why is it called The Lucy Lab?

The Sohuis logo is an elephant, and her name is Lucy! Our founder chose an Elephant to represent Sohuis because she felt that Elephants illustrated our core brand pillars: Compassion, Strength, Leadership, Education, Mentorship & Community. To honor our pillars and authentically live our own brand values, we have dedicated this accelerator to Lucy, our leading lady and guiding light for our brand.
10% of our all of our educational programming and membership revenue gets put into our “Lucy Fund,” which is then donated to organizations that rehabilitate and rescue endangered African Elephants.

 

You can learn more about our passion for supporting endangered elephants here.

Got Questions?

We have answers.

For other questions about the program, please email [email protected]

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Module 1

Introduction to the Lean Startup

 

If you’re not integrating lean principles into your business, you are seriously leaving a lot on the table.

The Lean Startup is a proven methodology and well-known entrepreneurial framework that helps founders to think iteratively about your business. If you’re a perfectionist that thinks everything about your business needs to be exactly right before you can start, this module is for you. 

 

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Module 2

defining, delighting, and engaging with customers 

 

One of the biggest obstacles entrepreneurs face is how to talk and sell to their customers. More often than not, after you peel back some of the layers, you find that most founders don’t really know the intimate details of their customers – they don’t know what really makes them tick, what they need, and what they desire. So “marketing” to them becomes infinitely harder. 

This module includes 3 lectures, templates, and resources to help you nail down and validate your ideal customer. Once you’re clear on what your customer’s needs and wants are, selling to them becomes a whole lot easier.

 

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Module 3

Developing your brand identity

 

Everyone’s favorite part – branding! This is where all the good stuff kicks in – you take what you learned from the first two modules and put into action what makes your business (and therefore, your brand) valuable and different. In this section, I teach you how to align your personal and professional brand values to create an authentic and powerful brand purpose that is uniquely, you. 

This section is also filled with branding and marketing best practices to help you lay the groundwork to launch your idea backed by a solid marketing plan.

 

Founders who take our program get their businesses built on a solid foundation and market-ready in a fraction of the time and effort.
The Lucy Lab
  • Jessica's mind is a work of art

    She speaks from a true knowledge base and methodologies that have informed her practices as a female entrepreneur. She is also raw and real- you feel like you’re sitting in a coffee shop together as if you’ve known each other for forever. Her collaborative spirit reflects in the way she leads her programs. She truly wants each and every woman’s business to succeed!

    Jessica's mind is a work of art
    Stina Welty
    Founder, The Everyday Series
  • This is exactly what I needed for my business

    Her Blueprint has been so enlightening for me because it helped me learn about my values and understand how that relates to business. It was a huge ‘Ah-ha’ moment for me. I would definitely recommend it for anybody who wants to go into business.

    This is exactly what I needed for my business
    Shari Brousseau
    Stylist & Educator
  • What an enlightening experience!

    When people used to ask me what my business was about, my first thought was “it’s complicated, let’s see if I can explain this.” Now, I feel confident when I’m asked that question, and it’s made a huge difference in the way I present my business. 

    Thank you for this program, for your dedication, for your ability to listen and understand were the issues are, and for always coming through with some great piece of advice.

    What an enlightening experience!
    Sophie Delios

When the Sohuis StartupBlueprint™ reopens, I’ll let you know!

Get your name on the list!

Applications close August 23rd, 2020

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